Marketing

Courses Details

Semester I
Code Syllabus Course Name Course Content
ENG 101   Academic English I

This course is based on integrated skills in four language skills (reading, writing, listening and speaking), together with grammar and vocabulary. With its engaging content and systematic skill studies, students will be able to express their opinions and improve their communication skills. It also includes a strong focus on study skills that encourage independent learning.

EHS 101   Occupational Health and Safety

This course will cover an overview of occupational health and safety and safety culture, national occupational health and safety system, occupational health and safety approach, occupational health and safety legislation, occupational health and safety services to be conducted by the employer, the concept of occupational accident and occupational disease and the costs, occupational accident and occupational disease concept and its costs, risk factors in occupational health and safety, individual and organizational factors in occupational health and safety, records to be kept in occupational health and safety, occupational health and safety in electrical works.

EPR 121   Fundamentals of Entrepreneurship

To become entrepreneurs and project makers, our students receive information such as establishment and management of business, business accounting, business start-up and incentives, R & D and design center activities, project supports. Students will use some business and financial simulation programs to gain real-life working experiences without taking actual risk.

IUL 151   Introduction to University Life

It is a program that aims to adapt to the new environment of the university in a pleasant way, consisting of various activities that will be offered in addition to academic studies, in order for our students to adapt to university life. These activities will support students as an active individual with programs that can help students to achieve their goals and contribute to their personal development. The program, which is focused on socio-cultural activities, aims to create an awareness about intellectual curiosity, cultural sensitivity and taking responsibility, by giving you a weekly break, and to improve students’ vision as well as to educate them as a beneficial individual to the society and the world.

ECON 100   Introduction to Economics

The aim of this course is to equip the students with the necessary skills and the main analytical tools which will enable them to conceive economic theory and policy. This course focuses on both the topics of basic microeconomics and macroeconomics. The course, firstly centers on understanding the market for inputs and outputs, as well as the behavior of the consumers, producers and government. Then, it introduces the macro topics such as national income, business cycles and economic growth, unemployment and inflation. In addition to the functioning of the output, labor, money and foreign exchange markets, monetary and fiscal policies are explained.

BUS 103   Business Mathematics I

This course covers the basics of Calculus which is required to be used in economic analysis. The course includes functions and models, limits and derivatives, differentiation rules, integral, integral applications and techniques. The course is designed to enhance students’ ability to integrate mathematics into economic analysis to improve quantitative research skills and research.

ECON 105

Research Methods with Computer Applications I

The course aims at introducing the basic concepts used in research and scientific social research methods and their approaches. It includes discussions on sampling techniques, research designs and techniques of analysis. The course also introduces statistical reasoning, emphasizing how Statistics can help us understand the world. Topics include numerical and graphical summaries of data, data acquisition and experimental design, probability, hypothesis testing, confidence intervals, correlation and regression. Students will learn to apply statistical concepts to data and reach conclusions about real-world problems with the applications of Excel, R and Gretl.

BUS 101    Introduction to Business

The role and function of business enterprise within our economic framework. Includes organization, finance, marketing, personnel administration, production, and economics. The course will focus on business systems,  workforce demographics,  social responsibility,  business ethics,  forms of business organizations,  entrepreneurship,  small business and franchise systems,  management processes,  human resource management,  marketing management, business finance, business decision making, MIS, and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy.

MAR 101 Marketing Principles I

Students will be able to understand the concept of the global market, the marketing process, understand the relationship between the concepts of market and customer, understand the current marketing environment of the enterprise and the information management practices that will be used to direct the market, determine the current marketing understanding in the market by analyzing the behavior of the producer, customer, and seller, Being able to determine the control variables of the business in a way that will provide the inputs of a customer-oriented market according to the target market, the activities within the scope of differentiation and positioning of the product life cycles by determining the appropriate target markets, taking measures to increase product sales, determining the price within the competitive principles, creating the promotion mix according to the target market, marketing channels. It aims to contribute to the selection of the duct system by determining the design in such a way as to make it.

 

Semester II
Code Syllabus Course Name Course Content
ENG 102   Academic English II

This course is based on integrated skills in four language skills (reading, writing, listening and speaking), together with grammar and vocabulary. With its engaging content and systematic skill studies, students will be able to express their opinions and improve their communication skills. It also includes a strong focus on study skills that encourage independent learning.

EPR 122 Entrepreneurship Project

For our students to become entrepreneurs and makers, to prepare them to the real business life and the world this course will cover the topics of business plan preparation and scheduling, business plan analysis and business modeling, cost preparation, specification and specification, evaluation, invoicing, innovation-realization, commercialization, incorporation.

IUL 152   Building the Future

This course, which is the continuation of the Introduction to University Life Course, aims to raise the competence of the student in subjects such as career planning, interview processes, image and communication and to train highly qualified people. In addition, the course aims to provide students with the knowledge of science, technique, industry, creative thinking, developments in R & D, rational and critical thinking, reasoning ability, generating rational solutions and evaluating future business opportunities through various seminars. This course contributes to the development of the basic sciences in our country, giving students the opportunity to make applied research, renewing the existing knowledge and ideas, enriching and educating the elements needed by the profession branches.

WED 124   Workplace Education

Students make observations and experience in the workplace one day of the week. Students take this course in business environment. The tasks and activities of the vocational candidates in this course should provide them with the opportunity to observe experienced superiors and workplace trainers on-the-job, to work individually with the students, even if they are limited. The activities carried out in the workplace experience course will provide candidates with various skills that will enable them to become an experienced employee. The students' progress in understanding the future profession and gaining the competencies constituting the profession will be evaluated by the university instructors who are in close cooperation with them and the application trainers and mentors who have gained experience in their work.

LAW 101   Introduction to Law

In this course, basic legal concepts such as the concepts of rights and law, the purposes, sources, elements of law, the distinction between public law and private law, the application of law, legal relations and legal transactions will be discussed.

BUS 104   Business Mathematics II

This course introduces deeper knowledge of Calculus covering differential equations, parametric equations and polar coordinates, infinite sequences and series, vectors and the geometry of space, vector functions, partial derivatives, multiple integrals, vector calculus and second-order differential equations. The course is designated to further improve students’ quantitative research skills in order to excel in mathematical economic analysis

MAR 102

 

Marketing Principles II

Students will be able to understand the concept of the global market, the marketing process, understand the relationship between the concepts of market and customer, understand the current marketing environment of the enterprise and the information management practices that will be used to guide the market, determine the current marketing understanding in the market by analyzing the behavior of the producer, customer and seller, To be able to determine the control variables of the enterprise in a way that will provide the inputs of a customer-oriented market according to the target market, to determine the appropriate target markets, to differentiate and position the product life cycles, to take measures to increase product sales, to determine the price within the competitive principles, to realize the formation of the promotion mix according to the target market, to determine the marketing channels. It aims to contribute to the selection of the duct system by determining the design in such a way as to make it.

MAR 104

  Marketing Information Systems and Semantic Web Technologies The aim of this course is to provide advanced interdisciplinary knowledge and augmented skills for creating enterprise information systems able to support marketing management processes and to provide information, which could meet the needs of marketing management specialists. The course introduces creation principles and variety of concepts used for building marketing information systems and provides knowledge of the functional components and structure of marketing information systems, develops ability to distinguish and apply methods of marketing management, including marketing planning, modelling and customer relationship management domains.

ECON 106

Research Methods with Computer Applications II The aim of the course is to introduce students to the principles and practicalities of doing research by using statistical methods. Topics include multiple regression, analysis of variance methods and model building with multiple regression. By the end of this course, students will be able to learn how to develop and investigate a research question in economics and have a knowledge about the Excel, R, Gretl, Python and MATLAB programs with hands on applications. 

  

Semester III
Code Syllabus Course Name Course Content
ATA 101   Principles of Atatürk and History of Turkish Revolution I

This course will cover the topics of; The concept of revolution, the factors leading to Turkish revolution and the reasons of the collapse of the Ottoman Empire, Ottoman Empire in the rescue efforts, flows of ideas, World War I, Mustafa Kemal Anatolian transition and congresses, Turkey opening of the Grand National Assembly, the liberation war, foreign policy, Mudanya cease-fire, the Lausanne conference.

TUR 101   Turkish I

Definition of the language, social value of language; Characteristics of written and oral expression; Sentence knowledge; Speech disorders; written and oral expression; Effective reading and text analysis will be included during this course.

WAP 225   Workplace Application I

Within this course, students practice in the workplace one day of the week. Students apply this course in business environment. Candidates of the profession will have the opportunity to know the work environment and fully participate in what is happening at the workplace. The work to be carried out during the workplace application is planned according to the workplace before the beginning of the semester and by taking the opinions of the students and the application trainers who will guide them. Since each workplace's eco system will be different, the term plan is prepared after getting acquainted with the workplace's eco system, so that each student's weekly schedule may change.

ENG 221   English Writing Skills

The objectives of this course are: Developing the skills of reading, comprehending, evaluating, interpreting and writing English. Besides, developing technical terms and vocabulary in English and providing awareness about reliable sources. Expanding students' knowledge of a particular subject with suitable for academic life awareness of ethical norms of research.

MAR 201   Sales Management

In today’s day and age, sales executives are professionals. They plan, build, and maintain effective organizations, and design and utilize efficient control procedures. The professional approach requires thorough analysis, market-efficient qualitative and quantitative personal-selling objectives, appropriate sales policies, and a personal-selling strategy. It calls for the skillful application of organizational principles to the conduct of sales operations. In addition, the professional approach demands the ability to install, operate, and use control procedures appropriate to the firm’s situation and its objectives. Executives capable of applying the professional approach to sales management are in high demand today. The purpose of this course is to prepare students to be future sales managers. This will be accomplished by presenting the following principal elements of a Sales Management program: leadership, ethics and the law, designing & developing the sales force, recruiting, training, supervising, managing and developing the sales force, measurement of sales goals and evaluation of salesperson performance.

BUS 200   General Accounting

The main objective of the course is to help the professional students understand and learn the basic accounting principles, how business transactions affect the basic corporate financial statements (F/Ss), and how to prepare, read, and analyze these F/Ss and annual reports as an aid in making informed financial decisions. The course also emphasizes alternative accounting methods used in reporting certain business transactions and how this may hamper the quality of the reported earnings and its ethical implications. Throughout, the students will be exposed to basic business terminology they will encounter in future courses and in the business world.

MAR 213

  Advertising Management In our society, consumers are bombarded with thousands of messages on a daily basis. Advertising and promotion are all around you—as a fundamental aspect of the food you eat, the clothes you wear, the films you watch, the sports teams you cheer for, the stocks you invest in, and the companies or organizations you may choose to work for. As you go through this course, you will gain a broad appreciation of the “ubiquity” of advertising and promotion—it is certainly not everything, but it is certainly everywhere. The emphasis of this course will be on exploring “why and when” advertising works rather than “how” advertising is done. While, a significant part of the course is about advertising management, we will also address some other elements of integrated marketing communication strategies such as direct marketing and social media.

MAR 207

Marketing Ethics This course explores the ethical issues and challenges faced in the field of marketing. Students will examine various ethical frameworks, critical thinking strategies and real-world case studies to understand how marketing decisions affect stakeholders and society as a whole. The course will equip students with the knowledge and skills to tackle complex ethical dilemmas and make responsible marketing decisions. to equip them with skills.

EPR 221

  Entrepreneurship and Social Impact I

This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report.

 

 

Semester IV
Code Syllabus Course Name Course Content
ATA 102   Principles of Atatürk and History of Turkish Revolution II

This course will cover the topics of; The proclamation of the Republic and political, social and cultural reforms. Problems that Lausanne Peace Treaty could not be solved and their conclusions movements against the new order. Multiparty life experiments and results. Turkish Foreign Policy in the period of Atatürk. İnönü Period and the Second World War years, Turkey's transition to multi-party life during and after the Democratic Party.

TUR 102   Turkish II

This course will cover the topics of; Turkish suffixes; Word types. Sentence knowledge; Reading and examining selected texts.

WAP 226   Workplace Application II

Within this course, students practice in the workplace one day of the week. Students apply this course in business environment. Candidates of the profession will have the opportunity to know the work environment and fully participate in what is happening at the workplace. The work to be carried out during the workplace application is planned according to the workplace before the beginning of the semester and by taking the opinions of the students and the application trainers who will guide them. Since each workplace's eco system will be different, the term plan is prepared after getting acquainted with the workplace's eco system, so that each student's weekly schedule may change.

ENG 222   English for Business Life

Students develop skills in applying effective text reading techniques, analyzing secondary sources and parsing appropriate information, in-depth text analysis, planning, writing and evaluating writing in accordance with the plan. Students who continue reading and writing academic texts in parallel, write cause-effect and discussion compositions in accordance with the rules of academic writing in both assignments and exams. They also discuss the texts they read orally in class.

MAR 204   Customer Relationship Management 

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Advances in information and communication technology have always shaped the practice of marketing. CRM principles and technology enable today more than ever before the realization of the key principle of marketing: that the allocation of resources to business activities is best done by focusing on the individual customer as the central unit of analysis and action and not the company’s products. Customers generate revenues; products produce costs.

BUS 404

 

Manegerial Accounting

The aim of the course is to provide the understanding of various accounting concepts and techniques within the framework of the role of providing information to managers for planning, control and decision-making purposes. For this purpose, it is expected that students will be able to master the reciprocal relations between behavioral economics and numerical applications and other factors that affect management accounting activity, and it is aimed to improve their ability to use some important cost and management accounting techniques.

MAR 206

  Social Media Marketing  This course will examine the use of social media marketing today. Students will gain the knowledge and skills needed to effectively use social media to market a business, and/or themselves as business professionals. Attention will be focused on efforts used through the Internet to connect and network with customers and other businesses through digital channels. Areas to be covered include: customer service, building brand loyalty, expanding markets, and creating sales. Students will utilize a variety of social media, including blogs, wikis, LinkedIn, Facebook, Twitter, and more.

ITF 304

Logistics and Supply Chain Management This course includes the examination of the main components, functions, processes and activities of logistics management such as planning and control in logistics management. This course will provide an opportunity for analysis and discussion of important current issues and problems in logistics and supply chain management. Students will have the necessary knowledge to effectively manage logistics activities and procurement processes.

EPR 222

  Entrepreneurship and Social Impact II This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report.

 

Semester V
Code Syllabus Course Name Course Content
WAP 325   Workplace Application III

This course is the continuation of the Workplace Application II course, and the students continue their workplace experience which they started in the previous semester with their mentors.

MAR 301   Marketing Research Methods

Today, managers' ability to make accurate and timely decisions in the markets in which their companies operate, determine the marketing strategies and tactics that play an important role in providing competitive advantage, in a short time and effectively, depend on the continuous supply of data from the market and the analysis of this information with the right methods. In this context, having knowledge about research methods, distinguishing between true - false, successful - unsuccessful, scientific method-based research proposals, determining the most effective method of obtaining the needed research information, It will make it possible to supervise the actual conduct of the research by the unit. Information on this subject is important for both the researcher and the researcher. This information, which seems essential for those who will enter the second group, is also inevitable for managers who want to make and use the budget in an optimum way and to make correct and timely decisions.

MAR 303   Consumer Behavior

This course will cover the topics of; The concept of consumer behavior; Consumer Behavior Models; Needs and Consumption; Motivation and Interest; Perception; Learning; Attitudes, self and personality; Values, life styles, culture; Social classes and groups, situational factors; Consumer purchasing decision process.

MAR 305   Strategic  Marketing Management 

Within the scope of this course, marketing discipline, strategy and tactics and how to execute marketing planning; Within the scope of market strategies, how to create customer-oriented value with customer, target audience and segmentation issues, marketing tactics and how to execute these tactics in the dimension of strategy applications, and finally how to apply market position to achieve growth, how to use products and product channels strategically will be taught. It will be taught how to perform market analysis, segmental efficiency and ratio analysis, market environment analysis, customer analysis and competition analysis to be used in strategic marketing management.

MAR 307   Sustainability Marketing To succeed with the green transition, society and enterprises must relate to new demands and be capable of seizing new opportunities as a result of this change. Therefore, competence in sustainability is a sought-after and necessary competence in current and future working life. This course addresses sustainability in a marketing perspective, and key topics are sustainable business models and triple bottom lines, customer knowledge and market insight leading to sustainable marketing, reputation and brand building, sustainable innovation, product development and pricing strategies, as well as sustainable use of the market mix. The course also addresses legal and ethical issues that are relevant to sustainable marketing. Overall, the course provides students with a basic introduction to concepts, principles and practices within sustainable marketing.
ELEC I   Elective Course I  
ELEC II   Elective Course II  
ITF 105   Elective Foreign Language I  
EPR 321   Entrepreneurship and Social Impact III This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report.

 

Semester VI
Code Syllabus Course Name Course Content
WEX 326   Workplace Experience I

Within this course, students practice at work one day a week. Students take this course in a business environment. Candidates of the profession have the opportunity to get to know the working environment and to participate fully in activities in the workplace.

MAR 302   Retailing Management 

To develop knowledge of contemporary retail management issues at the strategic level. To describe and analyses the way retailing works, specifically the key activities and relationships. To provide an academic underpinning to the above through the application of retailing theory and research.

MAR 306   International Marketing 

At the end of the course students are able to analyse international product markets from the perspective of Italian and European companies both in consumer good and industrial markets. Students are able to define entry strategies and management of steady state markets at the international level. The perspective of both small and medium sized firms and large firms is discussed.

MAR 308  

 Service Marketing

The objective of this course is to provide students with the concepts and tools that allow to manage the service offer of a manufacturing firm. The seminar aims at explaining the process of service infusion in manufacturing, that is the challenges that a firm has to face when shifting from a pure product logic to a product + service logic. At the end of the course the student will be able to: understand the changes that are involved when a manufacturing firm develops a service offer; understand the internal change processes that are necessary to develop a service offer in a manufacturing firm; know the factors that guide the management of service activities related to products.

MAR 310  

Global Brand Management

This course aims to provide students with theoretical and practical knowledge about brand, brand equity, brand awareness, brand image, brand identity, customer-based brand equity concepts and brand management strategies on a global scale and to enable students to understand the importance of brand concept in terms of marketing, consumer and global competition.

MAR 311   Visual Communication Design In this course, it is aimed to transfer the basic principles of visual communication design and design process, the use of Adobe Photoshop and Canva program for the sectoral purposes of digital media and marketing. Within the scope of this course; The use of Adobe Photoshop and Canva programs, graphic design, design process in visual communication, recording and optimization etc. topics are covered.
ELEC III   Elective Course III  
ITF 106   Elective Foreign Language II  
EPR 322  

Entrepreneurship and Social Impact IV

This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report.

 

Semester VII
Code Syllabus Course Name Course Content
WEX 425   Workplace Experience II

This course is the continuation of the Workplace Experience I course and the students continue their workplace experience which they started in the previous semester with their mentors.

MAR 401   E-Trade 

The aim of the E-Commerce and Digital Marketing course is to examine the basic concepts of electronic commerce and e-business, which have brought today's business understanding to a different dimension, and the new business understanding and applications in the market; To teach the marketing practices on the internet, the effect of social media, and the creation of the marketing mix on the internet.

MAR 406   Holistic Marketing  
MAR 407   Data Analytics  
ITF 205   Elective Foreign Language III  
MAR 403   Integrated Marketing Communications 

The course is designed to acquaint students with the components and considerations in the field of marketing communication strategy. Focusing on the theories, concepts and applications of Integrated Marketing Communications, the course covers elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing and interactive marketing.

ELEC IV   Elective Course IV  
ELEC V   Elective Course V  
EPR 421   Entrepreneurship and Social Impact V This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report.

 

 

Semester VIII
Code Syllabus Course Name Course Content
WEX 426   Workplace Experience III

In the last semester of the program, all of the students will carry out practical training in a factory / production unit located in all provinces of Ankara or in Ankara in accordance with the predefined principles and principles that OSTIM Technical University deems appropriate. In addition, internship / on-the-job training will be carried out in a factory / production unit located in Ankara within the framework of the cooperation protocol between the OSTİM Technical University and the OSTİM Clusters within the framework of the development and cooperation. During this internship / on-the-job training, students will simultaneously take the “Project Management” course as internship / on-the-job training course. In this course, each student will be able to jointly identify the problem areas related to the Design, Production, Installation and Maintenance of various systems in the areas encountered in the factory / production unit where he / she is doing internship / on-the-job training, and jointly identify with the company the new generation creative solution proposals and will create a project idea, design it, develop it and reflect it on the field of application. This project will be evaluated in the performance of internship / on the job training.

MAR 400   Graduation Project This course includes project proposal and planning. Students will present their project to a panel of experts, which may include the course supervisor, industry professionals, and other stakeholders. They will be expected to clearly explain the problem they addressed, the methods used, and the results obtained. Students will be required to submit a final report detailing the project, including an introduction, literature review, methodology, results, conclusion, and references.