Semester V | ||||||||
Code | Syllabus | Course Name | Course Content | |||||
WAP 325 | ![]() |
Workplace Application III |
This course is the continuation of the Workplace Application II course, and the students continue their workplace experience which they started in the previous semester with their mentors. |
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MAR 301 | ![]() |
Marketing Research Methods |
Today, managers' ability to make accurate and timely decisions in the markets in which their companies operate, determine the marketing strategies and tactics that play an important role in providing competitive advantage, in a short time and effectively, depend on the continuous supply of data from the market and the analysis of this information with the right methods. In this context, having knowledge about research methods, distinguishing between true - false, successful - unsuccessful, scientific method-based research proposals, determining the most effective method of obtaining the needed research information, It will make it possible to supervise the actual conduct of the research by the unit. Information on this subject is important for both the researcher and the researcher. This information, which seems essential for those who will enter the second group, is also inevitable for managers who want to make and use the budget in an optimum way and to make correct and timely decisions. |
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MAR 303 | ![]() |
Consumer Behavior |
This course will cover the topics of; The concept of consumer behavior; Consumer Behavior Models; Needs and Consumption; Motivation and Interest; Perception; Learning; Attitudes, self and personality; Values, life styles, culture; Social classes and groups, situational factors; Consumer purchasing decision process. |
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MAR 305 | ![]() |
Strategic Marketing Management |
Within the scope of this course, marketing discipline, strategy and tactics and how to execute marketing planning; Within the scope of market strategies, how to create customer-oriented value with customer, target audience and segmentation issues, marketing tactics and how to execute these tactics in the dimension of strategy applications, and finally how to apply market position to achieve growth, how to use products and product channels strategically will be taught. It will be taught how to perform market analysis, segmental efficiency and ratio analysis, market environment analysis, customer analysis and competition analysis to be used in strategic marketing management. |
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MAR 307 | ![]() |
Sustainability Marketing | To succeed with the green transition, society and enterprises must relate to new demands and be capable of seizing new opportunities as a result of this change. Therefore, competence in sustainability is a sought-after and necessary competence in current and future working life. This course addresses sustainability in a marketing perspective, and key topics are sustainable business models and triple bottom lines, customer knowledge and market insight leading to sustainable marketing, reputation and brand building, sustainable innovation, product development and pricing strategies, as well as sustainable use of the market mix. The course also addresses legal and ethical issues that are relevant to sustainable marketing. Overall, the course provides students with a basic introduction to concepts, principles and practices within sustainable marketing. | |||||
ELEC I | Elective Course I | |||||||
ELEC II | Elective Course II | |||||||
ITF 105 | Elective Foreign Language I | |||||||
EPR 321 | ![]() |
Entrepreneurship and Social Impact III | This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report. |
Semester VI | ||||||||
Code | Syllabus | Course Name | Course Content | |||||
WEX 326 | ![]() |
Workplace Experience I |
Within this course, students practice at work one day a week. Students take this course in a business environment. Candidates of the profession have the opportunity to get to know the working environment and to participate fully in activities in the workplace. |
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MAR 302 | ![]() |
Retailing Management |
To develop knowledge of contemporary retail management issues at the strategic level. To describe and analyses the way retailing works, specifically the key activities and relationships. To provide an academic underpinning to the above through the application of retailing theory and research. |
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MAR 306 | ![]() |
International Marketing |
At the end of the course students are able to analyse international product markets from the perspective of Italian and European companies both in consumer good and industrial markets. Students are able to define entry strategies and management of steady state markets at the international level. The perspective of both small and medium sized firms and large firms is discussed. |
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MAR 308 | ![]() |
Service Marketing |
The objective of this course is to provide students with the concepts and tools that allow to manage the service offer of a manufacturing firm. The seminar aims at explaining the process of service infusion in manufacturing, that is the challenges that a firm has to face when shifting from a pure product logic to a product + service logic. At the end of the course the student will be able to: understand the changes that are involved when a manufacturing firm develops a service offer; understand the internal change processes that are necessary to develop a service offer in a manufacturing firm; know the factors that guide the management of service activities related to products. |
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MAR 310 | ![]() |
Global Brand Management |
This course aims to provide students with theoretical and practical knowledge about brand, brand equity, brand awareness, brand image, brand identity, customer-based brand equity concepts and brand management strategies on a global scale and to enable students to understand the importance of brand concept in terms of marketing, consumer and global competition. |
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MAR 311 | ![]() |
Visual Communication Design | In this course, it is aimed to transfer the basic principles of visual communication design and design process, the use of Adobe Photoshop and Canva program for the sectoral purposes of digital media and marketing. Within the scope of this course; The use of Adobe Photoshop and Canva programs, graphic design, design process in visual communication, recording and optimization etc. topics are covered. | |||||
ELEC III | Elective Course III | |||||||
ITF 106 | Elective Foreign Language II | |||||||
EPR 322 | ![]() |
Entrepreneurship and Social Impact IV |
This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report. |
Semester VII | ||||||||
Code | Syllabus | Course Name | Course Content | |||||
WEX 425 | ![]() |
Workplace Experience II |
This course is the continuation of the Workplace Experience I course and the students continue their workplace experience which they started in the previous semester with their mentors. |
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MAR 401 | ![]() |
E-Trade |
The aim of the E-Commerce and Digital Marketing course is to examine the basic concepts of electronic commerce and e-business, which have brought today's business understanding to a different dimension, and the new business understanding and applications in the market; To teach the marketing practices on the internet, the effect of social media, and the creation of the marketing mix on the internet. |
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BUS 499 | Company Building and Design | Starting from the basic principles of entrepreneurship, this course covers the design processes that lead to the establishment, organisation, growth and sustainability of a company. Participants will learn about the strategic, operational and financial processes required to build a company from the ground up, while learning how to design an innovative business model and gain competitive advantage. | ||||||
MAR 407 | ![]() |
Data Analytics | This course provides a comprehensive coverage of the basic principles of data analytics, its application areas, and how to use it to drive business decisions. Participants will learn methods of data collection, processing, visualisation and analysis while having the opportunity to apply these skills to solve real-world problems. | |||||
ITF 205 | Elective Foreign Language III | |||||||
MAR 403 | ![]() |
Integrated Marketing Communications |
The course is designed to acquaint students with the components and considerations in the field of marketing communication strategy. Focusing on the theories, concepts and applications of Integrated Marketing Communications, the course covers elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing and interactive marketing. |
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ELEC IV | Elective Course IV | |||||||
ELEC V | Elective Course V | |||||||
EPR 421 | ![]() |
Entrepreneurship and Social Impact V | This course includes conferences, seminars and projects within the scope of social entrepreneurship, entrepreneurship and social responsibility concepts, visits will be made to various foundations and associations within the scope of social responsibility. As a result of these activities, it is expected that a problem will be handled and transferred into a business plan, and then delivered as a presentation and report. |
Semester VIII | ||||||||
Code | Syllabus | Course Name | Course Content | |||||
WEX 426 | ![]() |
Workplace Experience III |
In the last semester of the program, all of the students will carry out practical training in a factory / production unit located in all provinces of Ankara or in Ankara in accordance with the predefined principles and principles that OSTIM Technical University deems appropriate. In addition, internship / on-the-job training will be carried out in a factory / production unit located in Ankara within the framework of the cooperation protocol between the OSTİM Technical University and the OSTİM Clusters within the framework of the development and cooperation. During this internship / on-the-job training, students will simultaneously take the “Project Management” course as internship / on-the-job training course. In this course, each student will be able to jointly identify the problem areas related to the Design, Production, Installation and Maintenance of various systems in the areas encountered in the factory / production unit where he / she is doing internship / on-the-job training, and jointly identify with the company the new generation creative solution proposals and will create a project idea, design it, develop it and reflect it on the field of application. This project will be evaluated in the performance of internship / on the job training. |
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MAR 400 | ![]() |
Graduation Project | This course includes project proposal and planning. Students will present their project to a panel of experts, which may include the course supervisor, industry professionals, and other stakeholders. They will be expected to clearly explain the problem they addressed, the methods used, and the results obtained. Students will be required to submit a final report detailing the project, including an introduction, literature review, methodology, results, conclusion, and references. |