Marketing

Courses Details

Semester I
Code Syllabus Course Name Course Content
ENG 101   Academic English I

This course is based on integrated skills in four language skills (reading, writing, listening and speaking), together with grammar and vocabulary. With its engaging content and systematic skill studies, students will be able to express their opinions and improve their communication skills. It also includes a strong focus on study skills that encourage independent learning.

EHS 101   Occupational Health and Safety

This course will cover an overview of occupational health and safety and safety culture, national occupational health and safety system, occupational health and safety approach, occupational health and safety legislation, occupational health and safety services to be conducted by the employer, the concept of occupational accident and occupational disease and the costs, occupational accident and occupational disease concept and its costs, risk factors in occupational health and safety, individual and organizational factors in occupational health and safety, records to be kept in occupational health and safety, occupational health and safety in electrical works.

EPR 121   Entrepreneurship I

To become entrepreneurs and project makers, our students receive information such as establishment and management of business, business accounting, business start-up and incentives, R & D and design center activities, project supports. Students will use some business and financial simulation programs to gain real-life working experiences without taking actual risk.

IUL 151   Introduction to University Life

It is a program that aims to adapt to the new environment of the university in a pleasant way, consisting of various activities that will be offered in addition to academic studies, in order for our students to adapt to university life. These activities will support students as an active individual with programs that can help students to achieve their goals and contribute to their personal development. The program, which is focused on socio-cultural activities, aims to create an awareness about intellectual curiosity, cultural sensitivity and taking responsibility, by giving you a weekly break, and to improve students’ vision as well as to educate them as a beneficial individual to the society and the world.

ECON 101   Introduction to Microeconomics

This course aims to provide a basic understanding of microeconomics to students by concentrating on the behavior of individual decision makers, namely consumers, producers and government and the functioning of individual markets and industries in the economy. Topics covered are major microeconomic concepts, theories of supply and demand, consumer theory, firm theory, functioning of the product and factor markets, various market structures, theory of distribution, market failures and the role of government.

MATH 103   Mathematics I

This course covers the basics of Calculus which is required to be used in economic analysis. The course includes functions and models, limits and derivatives, differentiation rules, integral, integral applications and techniques. The course is designed to enhance students’ ability to integrate mathematics into economic analysis to improve quantitative research skills and research.

MIS 131

 

Management Information Systems

This course focuses on topics such as information technology concepts, spreadsheet, VBA programming language Excel / VBA business applications. The course content includes topics such as information systems and technologies, computer networks and the internet, system analysis, process analysis, mapping and modeling, process measurement and improvement, database management systems.

BUS 101    Introduction to Business

The role and function of business enterprise within our economic framework. Includes organization, finance, marketing, personnel administration, production, and economics. The course will focus on business systems,  workforce demographics,  social responsibility,  business ethics,  forms of business organizations,  entrepreneurship,  small business and franchise systems,  management processes,  human resource management,  marketing management, business finance, business decision making, MIS, and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy.

 

Semester II
Code Syllabus Course Name Course Content
ENG 102   Academic English II

This course is based on integrated skills in four language skills (reading, writing, listening and speaking), together with grammar and vocabulary. With its engaging content and systematic skill studies, students will be able to express their opinions and improve their communication skills. It also includes a strong focus on study skills that encourage independent learning.

EPR 122   Entrepreneurship II

For our students to become entrepreneurs and makers, to prepare them to the real business life and the world this course will cover the topics of business plan preparation and scheduling, business plan analysis and business modeling, cost preparation, specification and specification, evaluation, invoicing, innovation-realization, commercialization, incorporation.

IUL 152   Building the Future

This course, which is the continuation of the Introduction to University Life Course, aims to raise the competence of the student in subjects such as career planning, interview processes, image and communication and to train highly qualified people. In addition, the course aims to provide students with the knowledge of science, technique, industry, creative thinking, developments in R & D, rational and critical thinking, reasoning ability, generating rational solutions and evaluating future business opportunities through various seminars. This course contributes to the development of the basic sciences in our country, giving students the opportunity to make applied research, renewing the existing knowledge and ideas, enriching and educating the elements needed by the profession branches.

WED 124   Workplace Education

Students make observations and experience in the workplace one day of the week. Students take this course in business environment. The tasks and activities of the vocational candidates in this course should provide them with the opportunity to observe experienced superiors and workplace trainers on-the-job, to work individually with the students, even if they are limited. The activities carried out in the workplace experience course will provide candidates with various skills that will enable them to become an experienced employee. The students' progress in understanding the future profession and gaining the competencies constituting the profession will be evaluated by the university instructors who are in close cooperation with them and the application trainers and mentors who have gained experience in their work.

ECON 102   Introduction to Macroeconomics

The course focuses on the topics of basic macroeconomic concepts; macroeconomic aggregates and averages, national income determination; national income theory, fiscal policy, monetary theory and policy, international trade, and finance. The aim of this course is to equip the students with necessary skills and tools which will enable them to have a firm understanding of macroeconomic theory and policy, so that they can understand and explain basic macroeconomic phenomena, in particular macro-economic problems such as inflation, unemployment, low income, low output, low level of growth and national debt using basic tools of economic analysis and to propose solutions to such problems.

MATH 104   Mathematics II

This course introduces deeper knowledge of Calculus covering differential equations, parametric equations and polar coordinates, infinite sequences and series, vectors and the geometry of space, vector functions, partial derivatives, multiple integrals, vector calculus and second-order differential equations. The course is designated to further improve students’ quantitative research skills in order to excel in mathematical economic analysis

BUS 201

 

Management and Organization

The aim of this course is to teach the concepts of management, manager and administrative environment, which are the basic elements of business organization, and to provide detailed information about the activities realized in the planning, organizing, directing, control and coordination stages of the management process, the theories and models of competition applied by the organization in this process, and the business environment. In this sense, it is to give an interpretative perspective on the basic functions of management. In addition, it is within the scope of the course to provide basic information on different theoretical approaches to management and decision making, including group approach, communication, motivation and leadership, and to gain skills with an understanding that goes from theory to practice within the scope of the application of management functions.

 

 

Semester III
Code Syllabus Course Name Course Content
ATA 101   Principles of Atatürk and History of Turkish Revolution I

This course will cover the topics of; The concept of revolution, the factors leading to Turkish revolution and the reasons of the collapse of the Ottoman Empire, Ottoman Empire in the rescue efforts, flows of ideas, World War I, Mustafa Kemal Anatolian transition and congresses, Turkey opening of the Grand National Assembly, the liberation war, foreign policy, Mudanya cease-fire, the Lausanne conference.

TUR 101   Turkish I

Definition of the language, social value of language; Characteristics of written and oral expression; Sentence knowledge; Speech disorders; written and oral expression; Effective reading and text analysis will be included during this course.

IYU 225   Workplace Application I

Within this course, students practice in the workplace one day of the week. Students apply this course in business environment. Candidates of the profession will have the opportunity to know the work environment and fully participate in what is happening at the workplace. The work to be carried out during the workplace application is planned according to the workplace before the beginning of the semester and by taking the opinions of the students and the application trainers who will guide them. Since each workplace's eco system will be different, the term plan is prepared after getting acquainted with the workplace's eco system, so that each student's weekly schedule may change.

END 221   English Writing Skills

The objectives of this course are: Developing the skills of reading, comprehending, evaluating, interpreting and writing English. Besides, developing technical terms and vocabulary in English and providing awareness about reliable sources. Expanding students' knowledge of a particular subject with suitable for academic life awareness of ethical norms of research.

MAR 201   Marketing Principles-I 

Students will be able to understand the concept of the global market, the marketing process, understand the relationship between the concepts of market and customer, understand the current marketing environment of the enterprise and the information management practices that will be used to direct the market, determine the current marketing understanding in the market by analyzing the behavior of the producer, customer, and seller, Being able to determine the control variables of the business in a way that will provide the inputs of a customer-oriented market according to the target market, the activities within the scope of differentiation and positioning of the product life cycles by determining the appropriate target markets, taking measures to increase product sales, determining the price within the competitive principles, creating the promotion mix according to the target market, marketing channels. It aims to contribute to the selection of the duct system by determining the design in such a way as to make it.

BUS 202   General Accounting

 

MAR 202

 

Marketing Information Systems

Marketing information system is the process of collecting and analyzing information in a regular and planned way and reporting this information to the right people at the right time in order to assist marketing decisions. However, while marketing research is mainly concerned with the knowledge creation activity, marketing information system deals with managing the information flow of marketing decision makers. Concept of marketing information system; encompasses both market information and other marketing-related information.

 

 

Semester IV
Code Syllabus Course Name Course Content
ATA 201   Principles of Atatürk and History of Turkish Revolution II

This course will cover the topics of; The proclamation of the Republic and political, social and cultural reforms. Problems that Lausanne Peace Treaty could not be solved and their conclusions movements against the new order. Multiparty life experiments and results. Turkish Foreign Policy in the period of Atatürk. İnönü Period and the Second World War years, Turkey's transition to multi-party life during and after the Democratic Party.

TUR 201   Turkish II

This course will cover the topics of; Turkish suffixes; Word types. Sentence knowledge; Reading and examining selected texts.

WAP 226   Workplace Application II

Within this course, students practice in the workplace one day of the week. Students apply this course in business environment. Candidates of the profession will have the opportunity to know the work environment and fully participate in what is happening at the workplace. The work to be carried out during the workplace application is planned according to the workplace before the beginning of the semester and by taking the opinions of the students and the application trainers who will guide them. Since each workplace's eco system will be different, the term plan is prepared after getting acquainted with the workplace's eco system, so that each student's weekly schedule may change.

ENG 222   English for Business Life

Students develop skills in applying effective text reading techniques, analyzing secondary sources and parsing appropriate information, in-depth text analysis, planning, writing and evaluating writing in accordance with the plan. Students who continue reading and writing academic texts in parallel, write cause-effect and discussion compositions in accordance with the rules of academic writing in both assignments and exams. They also discuss the texts they read orally in class.

MAR 203   Marketing Principles II

Students will be able to understand the concept of the global market, the marketing process, understand the relationship between the concepts of market and customer, understand the current marketing environment of the enterprise and the information management practices that will be used to direct the market, determine the current marketing understanding in the market by analyzing the behavior of the producer, customer, and seller, Being able to determine the control variables of the business in a way that will provide the inputs of a customer-oriented market according to the target market, the activities within the scope of differentiation and positioning of the product life cycles by determining the appropriate target markets, taking measures to increase product sales, determining the price within the competitive principles, creating the promotion mix according to the target market, marketing channels. It aims to contribute to the selection of the duct system by determining the design in such a way as to make it.

MAR 204   Customer Relationship Management 

The aim of this course is to provide students with; explaining the usage areas of the customer's lifetime value concept and lifetime value approach in CRM practices within the framework of customer relationship management; In addition to the processes of acquiring and retaining customers and measuring customer relations, CRM's role in acquiring, growing and keeping customers is revealed. For this purpose, in order to define critical success factors in successful CRM practices, changes in marketing understanding, relational marketing strategies, reasons for failure in customer relations, success conditions, the importance of customer satisfaction principle, which is one of the main elements of total quality management, will be discussed. Existing and developing technologies will be taught.

BUS 306

 

Cost Accounting

 

 

Semester V
Code Syllabus Course Name Course Content
WAP 325   Workplace Application III

This course is the continuation of the Workplace Application II course, and the students continue their workplace experience which they started in the previous semester with their mentors.

MAR 301   Marketing Research Methods

Topics such as marketing research process, research design, secondary data and qualitative research techniques, survey method, sampling, field work, data entry, editing and data analysis, research report writing are covered in this course.

MAR 303   Consumer Behavior

This course will cover the topics of; The concept of consumer behavior; Consumer Behavior Models; Needs and Consumption; Motivation and Interest; Perception; Learning; Attitudes, self and personality; Values, life styles, culture; Social classes and groups, situational factors; Consumer purchasing decision process.

MAR 305   Marketing Management 

Within the scope of this course, marketing discipline, strategy and tactics and how to execute marketing planning; Within the scope of market strategies, how to create customer-oriented value with customer, target audience and segmentation issues, marketing tactics and how to execute these tactics in the dimension of strategy applications, and finally how to apply market position to achieve growth, how to use products and product channels strategically will be taught. It will be taught how to perform market analysis, segmental efficiency and ratio analysis, market environment analysis, customer analysis and competition analysis to be used in strategic marketing management.

ITF 307   International Business

This course, which is based on basic issues related to the management of international businesses, covers the basic concepts and definitions of international management, internationalization, methods of entering international markets, environmental forces affecting international businesses.

 

Semester VI
Code Syllabus Course Name Course Content
WEX 326   Workplace Experience I

Within this course, students practice at work one day a week. Students take this course in a business environment. Candidates of the profession have the opportunity to get to know the working environment and to participate fully in activities in the workplace.

MAR 302   Retailing Management 

To explain the basic concepts of retailing and to students; To convey the ways in which decisions are taken regarding the management of retail businesses according to the sector, market and customer characteristics.  

MAR 305   Neuromarketing 

 

MAR 306   International Marketing 

It covers subjects such as the transition from export to international marketing, international market research, development of suitable products for export, international marketing strategies, strategic focus, transition from strategy to organization, export insurance transactions, banking transactions, promotion, new markets, country practices.

MAR 308  

 

Service Marketing

The course covers the development and importance of the service industry, the concept of service, its characteristics and classification, service marketing and marketing mix, personnel, customers and physical evidence in service marketing, service as a product, pricing of services, distribution of services, promotion of services, promotion of services, demand in service businesses. and capacity management, service quality, and service quality improvement strategies.

 

Semester VII
Code Syllabus Course Name Course Content
WEX 425   Workplace Experience II

This course is the continuation of the Workplace Experience I course and the students continue their workplace experience which they started in the previous semester with their mentors.

MAR 401   E-Trade and Digital Marketing

The aim of the E-Commerce and Digital Marketing course is to examine the basic concepts of electronic commerce and e-business, which have brought today's business understanding to a different dimension, and the new business understanding and applications in the market; To teach the marketing practices on the internet, the effect of social media, and the creation of the marketing mix on the internet.

ITF 403   International Sales and Negotiation

This course covers topics such as verbal and written sales communication, intercultural differences, multicultural communication process, marketing communication tools, bargaining techniques, dealing with crisis negotiation in international settings, and negotiation strategies for international barter.

MAR 402   Integrated Marketing Communications 

The course is designed to acquaint students with the components and considerations in the field of marketing communication strategy. Focusing on the theories, concepts and applications of Integrated Marketing Communications, the course covers elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing and interactive marketing.

MAR 403   Global Brand Management 

In this course, students are given theoretical and practical information about brand, brand equity, brand awareness, brand image, brand identity, customer-based brand equity concepts and brand management strategies on a global scale, to enable students to understand the importance of brand concept in terms of marketing, consumer and global competition. is targeted. 

 

 

Semester VIII
Code Syllabus Course Name Course Content
WEX 426   Workplace Experience III

In the last semester of the program, all of the students will carry out practical training in a factory / production unit located in all provinces of Ankara or in Ankara in accordance with the predefined principles and principles that OSTIM Technical University deems appropriate. In addition, internship / on-the-job training will be carried out in a factory / production unit located in Ankara within the framework of the cooperation protocol between the OSTİM Technical University and the OSTİM Clusters within the framework of the development and cooperation. During this internship / on-the-job training, students will simultaneously take the “Project Management” course as internship / on-the-job training course. In this course, each student will be able to jointly identify the problem areas related to the Design, Production, Installation and Maintenance of various systems in the areas encountered in the factory / production unit where he / she is doing internship / on-the-job training, and jointly identify with the company the new generation creative solution proposals and will create a project idea, design it, develop it and reflect it on the field of application. This project will be evaluated in the performance of internship / on the job training.

MAR 400   Graduation Project

In enterprises, each student prepares his / her project on a company basis, and the study is managed with the visits of the consultant lecturer to the company. This course includes the project working process that will solve the company's problem.