Marketing

Curriculum

Semester Code Course Name T A Lab. C ECTS
1 ENG 101 Academic English I 3 0 0 3 3
1 EHS 101 Occupational Health and Safety 2 0 0 2 2
1 EPR 121 Entrepreneurship I 0 2 0 1 2
1 IUL 151 Introduction to University Life 2 0 0 2 2
1 ECON 101 Introduction to Microeconomics 3 1 0 3 7
1 MATH 103 Mathematics I 3 0 0 3 6
1 MIS 131 Management Information Systems 3 0 0 3 4
1 BUS 101 Introduction to Business 3 0 0 3 4
      19 3 0 20 30

 

Semester Code Course Name T A Lab. C ECTS
2 ENG 102 Academic English II 3 0 0 3 3
2 EPR 122 Entrepreneurship II 0 2 0 1 1
2 IUL 152 Building the Future 1 0 0 1 1
2 WED 124 Workplace Education 0 7 0 3 7
2 ECON 102 Introduction to Macroeconomics 3 1 0 3 7
2 MATH 104 Mathematics II 3 0 0 3 6
2 BUS 201 Management and Organization 3 0 0 3 5
      13 10 0 17 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
3 ATA 101 Prin. of Atatürk and History of Turkish Revolution I 2 0 0 2 2
3 TUR 101 Turkish I 2 0 0 2 2
3 WAP 225 Workplace Application I 0 7 0 3 7
3 ENG 221 English Writing Skills 1 2 0 2 4
3 MAR 201 Marketing Principles I 3 1 0 4 5
3 BUS 202 General Accounting 3 1 0 4 5
3 MAR 202 Marketing Information Systems 3 0 0 3 5
      14 11 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
4 ATA 102 Prin. of Atatürk and History of Turkish Revolution II 2 0 0 2 2
4 TUR 102 Turkish II 2 0 0 2 2
4 WAP 226 Workplace Application II 0 7 0 3 7
4 ENG 222 English for Business Life 1 2 0 2 4
4 MAR 203 Marketing Principles II 3 0 0 3 5
4 BUS 306 Cost Accounting 3 1 0 4 5
4 Mar 204 Customer Relationship Management 2 1 0 3 5
      13 11 0 19 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
5 WAP 325 Workplace Application III 0 7 0 3 7
5 MAR 301 Marketing Research Methods 3 2 0 4 4
5 MAR 302 Consumer Behavior 3 0 0 3 5
5 MAR 303 Strategic Marketing Management  3 1 0 4 6
5 ITF 307 International Business 3 0 0 3 4
5 ELEC 1 Elective Course I 3 0 0 3 4
      15 10 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
6 WEX 326 Workplace Experience I 0 7 0 3 7
6 MAR 304 Retailing Management 3 0 0 3 6
6 MAR305 Neuromarketing 3 0 0 3 4
6 MAR 306 International Marketing 3 1 0 4 5
6 MAR 307 Service Marketing 3 1 0 4 4
6 ELEC 2 Elective Course II 3 0 0 3 4
      15 9 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
7 WEX 425 Workplace Experience II 0 7 0 3 7
7 MAR 401 E-Trade and Digital Marketing 2 2 0 3 5
7 ITF 403 International Sales and Negotiation 3 0 0 3 5
7 MAR 402 Integrated Marketing Communications 3 0 0 3 5
7 MAR 403 Global Brand Management 3 0 0 3 4
7 ELEC 3 Elective Course III 3 0 0 3 4
      14 9 0 18 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
8 WEX 426 Workplace Experience III 0 30 0 15 22
8 MAR 400 Graduation Project 0 10 0 5 8
      0 40 0 20 30

 

 

ELECTIVE COURSES 

Semester 

Code 

Course Name 

T 

A 

C 

ECTS 

 5,6

  MAR 311    

The sociology of work.

0

4

MAR 411 

Supply Chain Management

MAR 412 

Innovation and Technology Management

MAR 413 

Production

MAR 414 

 Competition Management

MAR 415 

 Digital Advertising and Social Media Management

MAR 416 

 Public Relations and Publicity Policies

T: Theory             A: App.            L: Lab.            C: Credit           ECTS: European Credit Transfer System