Marketing

Curriculum

Curriculum for the 2023-2024 Academic Year

Curriculum for the 2022-2023 Academic Year

Curriculum for the 2021-2022 Academic Year

 

Semester Code Course Name Theory App. Lab. Credit EKTS
1 ENG 101 Academic English I 3 0 0 3 3
1 EHS 101 Occupational Health and Safety 2 0 0 2 2
1 EPR 121 Fundamentals of Entrepreneurship 0 2 0 1 2
1 IUL 151 Introduction to University Life 2 0 0 2 2
1 ECON 100 Introduction to Economics 3 0 0 3 4
1 BUS 103 Business Mathematics I 3 0 0 3 5
1 ECON 105 Research Methods with Computer Applications I 2 1 0 3 4
1 BUS 101 Introduction to Business  3 0 0 3 4
1 MAR 101 Marketing Principles_I 3 0 0 4 4
      21 3 0 24 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
2 ENG 102 Academic English II 3 0 0 3 3
2 EPR 122 Entrepreneurship Project 0 2 0 1 1
2 IUL 152 Building the Future 1 0 0 1 1
2 WED 124 Workplace Education 0 6 0 3 4
2 BUS 104 Business Mathematics II 3 0 0 3 5
2 LAW 101 Introduction to Law 3 0 0 3 3
2 MAR 102 Marketing Principles_II 3 0 0 4 4
2 MAR 104 Marketing Information Systems and Semantic Web Technologies 2 1 0 3 4
2 ECON 106 Research Methods with Computer
Applications II
2 1 0 3 5
      17 10 0 24 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
3 ATA 101 Principles of Atatürk and History of Turkish Revolution I  2 0 0 2 2
3 TUR 101 Turkish I  2 0 0 2 2
  TLF 101 Turkish Language for Foreigners I 4 0 0 4 4
3 WAP 225 Workplace Application I 0 6 0 3 4
3 ENG 221 English Writing Skills 1 2 0 2 4
3 BUS 200 General Accounting  3 0 0 4 5
3 MAR 201 Sales  Management 3 0 0 3 5
3 MAR 207 Marketing Ethics 3 0 0 3 3
3 MAR 213 Advertising Management 3 0 0 3 4
3 EPR 221 Entrepreneurship and Social Impact I 0 0 0 0 0
      21 8 0 26 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
4 ATA 102 Principles of Atatürk and History of Turkish Revolution II  2 0 0 2 2
4 TUR 102 Turkish II  2 0 0 2 2
4 TLF 102 Turkish Language for Foreigners  4 0 0 4 4
4 WAP 226 Workplace Application II 0 6 0 3 4
4 ENG 222 English for Business Life 1 2 0 2 4
4 ITF 304 Logistics and Supply Chain Management  3 0 0 3 4
4 BUS 404 Manegerial Accounting 3 0 0 3 5
4 MAR 204 Customer Relationship Management 3 0 0 3 5
4 MAR 206 Social Media Marketing 3 0 0 3 4
4 EPR 222 Entrepreneurship and Social Impact II 0 0 0 0 0
      21 8 0 25 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
5 WAP 325 Workplace Application III 0 6 0 3 4
5 MAR 301 Marketing Research Methods 3 0 0 4 4
5 MAR 303 Consumer Behavior 3 0 0 3 5
5 MAR 305 Strategic Marketing Management 3 0 0 4 6
5 MAR 307 Sustainability Marketing 2 0 0 2 3
5 ELEC 1 Elective Course I 3 0 0 3 4
5 ELEC 2 Elective Course II 3 0 0 3 3
5 ITF 105 Elective Foreign Language I 3 0 0 3 4
5 EPR 321 Entrepreneurship and Social Impact III 0 0 0 0 0
      20 6 0 25 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
6 WEX 326 Workplace Experience I 0 6 0 3 4
6 MAR 302 Retailing Management  3 0 0 3 6
6 MAR 306 International Marketing  3 0 0 4 5
6 MAR 308 Service Marketing 3 0 0 4 4
6 MAR 310 Global Brand Management  3 0 0 3 4
6 MAR 311 Visual Communication Design 3 0 0 3 4
6 ITF 106 Elective Foreign Language II 3 0 0 3 4
6 ELEC 3 Elective Course III 3 0 0 3 4
6 EPR 322 Entrepreneurship and Social Impact IV 0 0 0 0 0
      21 6 0 26 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
7 WEX 425 Workplace Experience II 0 6 0 3 4
7 MAR 401 E-Trade 3 0 0 3 5
7 MAR 403 Integrated Marketing Communication 3 0 0 3 4
7 MAR 406 Holistic Marketing 3 0 0 3 4
7 MAAR 407 Data Analytics 3 0 0 3 4
7 ITF 205 Elective Foreign Language III 3 0 0 3 4
7 ELEC 4 Elective Course IV 3 0 0 3 4
7 ELEC 5 Elective Course V 3 0 0 3 4
7 EPR 421 Entrepreneurship and Social Impact V 0 0 0 0 0
      21 6 0 24 30

 

Semester Code Course Name Theory App. Lab. Credit EKTS
8 WEX 426 Workplace Experience III 0 30 0 15 22
8 MAR 400 Graduation Project 0 10 0 5 8
      0 40 0 20 30

 

ELECTIVE COURSES
Semester Code Course Name T U Credit EKTS
5,6,7 MAR 317 Sports and Event Marketing 3 0 3 4
5,6 MAR 319 New Product Development 3 0 3 4
5,6 MAR 321 Luxury Brand Management 3 0 3 4
5,6,7 PSYC 101 Introduction to Psychology 3 0 3 3
7 MAR 422 Advanced Sales Techniques and Strategies  3
7 MAR 423 Destination Marketing 3 0 3 3
7 MAR 416 Public Relations and Promotion  3 3

 

  

 

 

 

 

 

 

 

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