Marketing

Information Package

 

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Globalization and developments in information and communication technologies have caused a transformation in all areas of society. An information-based network society structuring has emerged, which can be easily accessed anytime and anywhere, surrounding the societies formed by smart/digital systems. These developments have changed both the lifestyles of consumers and the way and models of business of businesses. As a result of the rapid change and transformation experienced, the change in consumer lifestyles, demands and needs has also caused a change in the market conditions in which the businesses are located. The ever-changing, deep and complex market conditions have also changed the structure and nature of competition. In addition, the free market economy and the removal of barriers to international trade led to an increase in trade volume and an intense competitive environment. Experienced changes have revealed different understandings such as production, product, sales, marketing and social marketing in marketing, which has a dynamic structure. In short, it has evolved from the idea of "I sell what I produce" to an understanding of "meaning value for the whole society" and "establishing a sustainable relationship with customers". In this intense competitive environment, businesses have sought to gain competitive advantage with their different and value-creating strategies from their competitors. The human capital, which will adapt to changes very quickly and gain competitive advantage in the dynamic structure of marketing and intense competition environment, in other words, the success of marketing managers and expert personnel can only be achieved with their competencies. The curriculum, which is prepared with an interdisciplinary approach, provides students with comprehensive equipment. As a marketing department, you can analyze consumer requests and needs, have knowledge of marketing mix, marketing communication, marketing strategies, marketing information systems, integrated marketing communication, marketing research, post-modern marketing and international marketing, and manage these processes. We aim to train managers/experts who are competitive, innovative and have foreign language knowledge. 

Marketing, Bachelor’s Degree

Bachelor’s Degree

The placement of the students in the program is done by Assessment, Selection and Placement Centre (OSYM). Foreign students are placed following the verification of the equivalence of their high school degrees as well as other requirements specified in the higher education legislation and the OSTIM Technical University legislation in force and other relevant legislation. OSTIM Technical University shall establish its own selection and placement system for foreign students within the legislation in force when deemed necessary.

Following the enrollment of students, the courses they have taken in prior bachelor’s degree programs may be accepted provided that they are validly and legally documented and the compatibility and adequacy of the subject, scope and contents of the course in terms of the program/course offered at OSTIM Technical University are assessed and approved by the Department Board and Faculty Executive Board.

Students are required to complete 240 ECTS credits, complete all coursework successfully in their education program and have a minimum of 2.00/4.00 cumulative grade point average to graduate.

OSTİM Technical University marketing program covers economics, humanities, sociology, mathematics, statistics, English and research techniques courses within the scope of basic and introductory disciplines. In the program, especially workplace experience training and entrepreneurship take place intensively. The program includes courses in the fields of Management, Production and Branding, Accounting and Finance, within the scope of the basic disciplines of marketing. In addition, the marketing program carried out is that the students want to train themselves according to their interests; It also includes elective courses from the fields of Supply Chain Management, Digital Advertising and Social Media Management, Production Marketing and Competition Management. 

Graduate of the program shall;

1. To understand the formal and informal processes related to a business structure. 

2. Evaluate a business on the basis of all functional units. 

3. Using analytical thinking effectively in the decisions taken for the problem solving process

4. To have a vision of self-development and learning.

5. To carry out all its activities within this framework, equipped with ethics. 

6. To analyze the cases encountered by doing research and studies individually and as a team within the organization.

7. To convey his thoughts and suggestions at the level of knowledge and skills he has acquired in the field of marketing to the interested parties, in writing and orally. 

8. To develop effective and creative marketing mix strategies that will adapt to different market conditions and buyer types in national and international dimensions. 

9. To have the ability to interpret and analyze data, to identify problems and to suggest solutions by using the knowledge gained in the field of marketing. 

10. To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

11. To evaluate the knowledge and skills gained by marketing education with a critical perspective within the framework of practices in business life.

12. To follow the current trends developing within the framework of marketing and to interpret them correctly. 

Our students who graduate from the marketing program with the language of instruction in English can work in various departments of national and international businesses, institutions and organizations such as marketing, sales, promotion, in areas such as market research, digital marketing, digital promotion, brand development, social media marketing and product development. In addition, the graduates of the program can establish their own businesses as well as manage the relevant departments of international businesses. In addition, they can work in many units in their fields in public institutions as well as in the private sector. Graduates of this department have all the rights that graduates of other economic and administrative sciences have. 

Graduates of the program may apply to master’s and PhD programs in social sciences, particularly in marketing

 

Semester Code Course Name T A Lab. C ECTS
1 ENG 101 Academic English I 3 0 0 3 3
1 EHS 101 Occupational Health and Safety 2 0 0 2 2
1 EPR 121 Entrepreneurship I 0 2 0 1 2
1 IUL 151 Introduction to University Life 2 0 0 2 2
1 ECON 101 Introduction to Microeconomics 3 1 0 3 7
1 MATH 103 Mathematics I 3 0 0 3 6
1 MIS 131 Management Information Systems 3 0 0 3 4
1 BUS 101 Introduction to Business 3 0 0 3 4
      19 3 0 20 30

 

Semester Code Course Name T A Lab. C ECTS
2 ENG 102 Academic English II 3 0 0 3 3
2 EPR 122 Entrepreneurship II 0 2 0 1 1
2 IUL 152 Building the Future 1 0 0 1 1
2 WED 124 Workplace Education 0 7 0 3 7
2 ECON 102 Introduction to Macroeconomics 3 1 0 3 7
2 MATH 104 Mathematics II 3 0 0 3 6
2 BUS 201 Management and Organization 3 0 0 3 5
      13 10 0 17 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
3 ATA 101 Prin. of Atatürk and History of Turkish Revolution I 2 0 0 2 2
3 TUR 101 Turkish I 2 0 0 2 2
3 WAP 225 Workplace Application I 0 7 0 3 7
3 ENG 221 English Writing Skills 1 2 0 2 4
3 MAR 201 Marketing Principles I 3 1 0 4 5
3 BUS 202 General Accounting 3 1 0 4 5
3 MAR 202 Marketing Information Systems 3 0 0 3 5
      14 11 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
4 ATA 102 Prin. of Atatürk and History of Turkish Revolution II 2 0 0 2 2
4 TUR 102 Turkish II 2 0 0 2 2
4 WAP 226 Workplace Application II 0 7 0 3 7
4 ENG 222 English for Business Life 1 2 0 2 4
4 MAR 203 Marketing Principles II 3 0 0 3 5
4 BUS 306 Cost Accounting 3 1 0 4 5
4 Mar 204 Customer Relationship Management 2 1 0 3 5
      13 11 0 19 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
5 WAP 325 Workplace Application III 0 7 0 3 7
5 MAR 301 Marketing Research Methods 3 2 0 4 4
5 MAR 302 Consumer Behavior 3 0 0 3 5
5 MAR 303 Strategic Marketing Management  3 1 0 4 6
5 ITF 307 International Business 3 0 0 3 4
5 ELEC 1 Elective Course I 3 0 0 3 4
      15 10 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
6 WEX 326 Workplace Experience I 0 7 0 3 7
6 MAR 304 Retailing Management 3 0 0 3 6
6 MAR305 Neuromarketing 3 0 0 3 4
6 MAR 306 International Marketing 3 1 0 4 5
6 MAR 307 Service Marketing 3 1 0 4 4
6 ELEC 2 Elective Course II 3 0 0 3 4
      15 9 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
7 WEX 425 Workplace Experience II 0 7 0 3 7
7 MAR 401 E-Trade and Digital Marketing 2 2 0 3 5
7 ITF 403 International Sales and Negotiation 3 0 0 3 5
7 MAR 402 Integrated Marketing Communications 3 0 0 3 5
7 MAR 403 Global Brand Management 3 0 0 3 4
7 ELEC 3 Elective Course III 3 0 0 3 4
      14 9 0 18 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
8 WEX 426 Workplace Experience III 0 30 0 15 22
8 MAR 400 Graduation Project 0 10 0 5 8
      0 40 0 20 30

 

 

ELECTIVE COURSES 

Semester 

Code 

Course Name 

T 

A 

C 

ECTS 

 5,6

  MAR 311    

The sociology of work.

0

4

MAR 411 

Supply Chain Management

MAR 412 

Innovation and Technology Management

MAR 413 

Production

MAR 414 

 Competition Management

MAR 415 

 Digital Advertising and Social Media Management

MAR 416 

 Public Relations and Publicity Policies

T: Theory             A: App.            L: Lab.            C: Credit           ECTS: European Credit Transfer System 

 

Instructors shall assess the success levels of students by employing various assessment methods. According to the Regulation on Associate and Bachelor’s Degree Education, Training and Examination of OSTIM Technical University, DC and DD grades mean conditional pass whereas FD, FF and NA grades mean failure to pass. Passing Grade Coefficients are given below.

Grade

Coefficient

Grade Range
(out of 100)

Status

AA

4

90-100

Geçer

BA

3,5

85-89

Pass

BB

3

80-84

Pass

CB

2,5

70-79

Pass

CC

2

60-69

Pass

DC

1,5

50-59

Conditional Pass

DD

1

45-49

Conditional Pass

FD

0,5

35-44

Fail

FF

0

0-34

Fail

NA

0

0

Fail

Students are required to complete all coursework successfully in the program, have a minimum of 2.00/4.00 cumulative grade point average and complete 240 ECTS credits to graduate.

Full time

Program Director
Assistant Professor Tuğrul Oğuzhan, PhD 
E-mail: tugrul.oguzhan@ostimteknik.edu.tr

Department Reengineering Coordinator
Research Assistant Şeyda Ok
E-mail: seyda.ok@ostimteknik.edu.tr

 

 

COURSE CODE 

COURSE NAME 

  1  2 3 4 5 6 7 8 9      10       11     12      SUM     RATE 

WEX 426 

Workplace Experience III 

 5 

5 

5 

5 

5 

5 

5 

4 

4 

5 

5 

4 

57 

91 

MAR 303 

Strategic Marketing Management 

 5 

5 

5 

4 

3 

5 

4 

5 

5 

4 

5 

5 

55 

87 

MAR 306 

International Marketing 

 3 

3 

4 

4 

3 

5 

4 

5 

5 

4 

5 

5 

50 

79 

WEX 425 

 

Workplace Experience II 

5 

5 

4 

4 

4 

4 

4 

4 

4 

4 

4 

4 

50 

79 

MAR 301 

Marketing Research Methods 

 2 

3 

5 

4 

3 

5 

4 

4 

5 

 

5 

4 

44 

69 

WEX 326 

Workplace Experience I 

 4 

4 

3 

4 

4 

4 

4 

3 

3 

4 

3 

4 

44 

69 

MAR 302 

Consumer Behavior 

 2 

2 

5 

4 

4 

4 

4 

5 

4 

3 

4 

2 

43 

67 

WAP 325 

Workplace Application II 

 5 

5 

 

4 

4 

4 

 

4 

3 

4 

4 

4 

41 

64 

MAR 305 

Neuromarketing 

 4 

3 

5 

5 

 

5 

 

5 

4 

 

5 

5 

41 

64 

MAR 307 

Service Marketing 

 3 

3 

3 

4 

 

4 

5 

5 

4 

 

5 

5 

41 

64 

MAR 203 

Marketing Principles II 

  3 

3 

3 

4 

 

3 

5 

5 

5 

 

4 

5 

40 

62 

MAR 204 

Customer Relationship Management 

  2 

4 

3 

4 

 

4 

4 

4 

4 

5 

4 

2 

40 

62 

MAR 304 

Retailing Management 

  2 

3 

3 

4 

 

4 

5 

5 

4 

 

5 

5 

40 

62 

MAR 202 

Marketing Information Systems 

  2 

2 

4 

4 

 

4 

4 

4 

5 

 

5 

5 

39 

61 

WAP 226 

Workplace Application I 

  5 

5 

 

4 

4 

4 

 

3 

3 

4 

3 

4 

39 

61 

MAR 402 

Integrated Marketing Communications 

  4 

2 

4 

4 

 

4 

5 

3 

4 

 

5 

4 

39 

61 

MAR 201 

Marketing Principles I 

  3 

3 

3 

4 

 

3 

5 

4 

4 

 

4 

5 

38 

59 

WAP 225 

Workplace Application I 

  4 

4 

 

4 

4 

4 

 

3 

3 

4 

3 

4 

37 

57 

MAR 401 

E-Trade and Digital Marketing 

  2 

3 

3 

5 

 

4 

 

5 

5 

 

5 

5 

37 

57 

MAR403 

Global Brand Management 

  4 

2 

3 

4 

 

3 

2 

4 

4 

 

5 

5 

36 

56 

MAR400 

Graduation Project 

  

 

5 

5 

 

 

5 

5 

5 

 

5 

5 

35 

55 

ITF307 

International Business 

  4 

3 

3 

3 

 

3 

2 

4 

3 

2 

3 

4 

34 

54 

ITF403 

International Sales and Negotiation 

  3 

3 

4 

3 

 

3 

 

4 

4 

 

4 

4 

32 

49 

BUS201 

Management and Organization 

 5 

5 

3 

1 

2 

3 

2 

 

 

4 

2 

3 

30 

46 

WED124 

Workplace Education 

 4 

4 

 

4 

4 

3 

 

 

 

4 

3 

3 

29 

44 

EPR122 

Entrepreneurship II 

 2 

2 

3 

5 

 

 

3 

4 

3 

 

3 

3 

28 

42 

BUS101 

Introduction to Business 

 5 

5 

2 

1 

2 

3 

2 

 

 

4 

2 

 

26 

39 

EPR121 

Entrepreneurship I 

 2 

2 

3 

5 

 

 

3 

3 

 

 

3 

3 

24 

36 

ECON101 

Introduction to Microeconomics 

3 

2 

3 

2 

 

 

 

3 

4 

 

3 

3 

23 

34 

ECON102 

Introduction to Macroeconomics 

 3 

2 

3 

2 

 

 

 

3 

4 

 

3 

3 

23 

34 

MIS131 

Management Information Systems 

 3 

2 

4 

3 

 

3 

 

 

3 

 

 

3 

21 

31 

IUL151 

Introduction to University Life 

 2 

 

3 

4 

4 

3 

 

 

 

4 

 

 

20 

29 

IUL152 

Building the Future 

 2 

 

3 

4 

4 

3 

 

 

 

4 

 

 

20 

29 

ENG102 

Academic English II 

  

 

 

5 

 

 

3 

4 

 

 

3 

4 

19 

27 

ENG222 

English for Business Life 

  

 

 

5 

 

 

3 

4 

 

 

3 

4 

19 

27 

ENG101 

Academic English I 

  

 

 

5 

 

 

4 

3 

 

 

2 

4 

18 

26 

BUS306 

Cost Accounting 

 2 

2 

4 

 

 

4 

 

 

4 

 

 

2 

18 

26 

BUS202 

General Accounting 

 2 

2 

3 

 

 

4 

 

 

4 

 

2 

 

17 

24 

EHS101 

Occupational Health and Safety 

 3 

2 

 

 

4 

2 

 

 

 

5 

 

 

16 

22 

MATH103 

Mathematics I 

 

 

4 

3 

 

4 

 

 

5 

 

 

 

16 

22 

MATH104 

Mathematics  II 

 

 

4 

3 

 

4 

 

 

5 

 

 

 

16 

22 

TUR101 

Turkish I 

 

 

2 

5 

 

 

5 

 

 

 

 

4 

16 

22 

ATA101 

Prin. of Atatürk and History of Turkish Revolution I 

 

 

 

5 

5 

 

 

 

 

 

5 

 

15 

21 

ATA102 

Prin. of Atatürk and History of Turkish Revolution II 

 

 

 

5 

5 

 

 

 

 

 

5 

 

15 

21 

ENG221 

English Writing Skills 

  

 

 

5 

 

 

5 

 

 

 

 

 

10 

12 

TUR102 

Turkish II 

  

 

2 

3 

 

 

5 

 

 

 

 

 

10 

12 

 

National Qualifications Framework
Academically Oriented

Program Qualification

 

 

1

2

3

4

5

6

7

8

9

10

11

12

 

     

KNOWLEDGE
(Theoretical, Conceptual)

1

 

  

 

 

 

  

 X

 

 

 

 

 

 

 

 

 

SKILLS
(Cognitive, Practical)

1

 

X

 

  

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

X

 

 

 

 

 

 X

 

 

 

 

 

 

 

COMPETENCIES
(Competence to Work Independently and Take Responsibility)

1

 

 

 

 

 

 

 

 X

 

 

 

 

 

 

 

 

2

 

 

 

 

 

  

X 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Learning Competence)

1

 

 

 

 

 

 

 

 

 

 

 X 

 

 

 

 

 

2

 

 

 

 X

 

 

 

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Communication and Social Competence)

1

 

 

 

 X

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

  

 

 X

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

  

X 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Field Specific Competence)

1

X

 

 

 

X 

 

 

 

 

 

 

 

 

 

 

 

2

  

 

 

 

 

 

 

 

 

 

 

X 

 

 

 

 

3

       

 

 

 

       X          

4

 

 

 

 

 

         X    

 

     

5

                   X