Marketing

Information Package

 

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Globalization and developments in information and communication technologies have caused a transformation in all areas of society. An information-based network society structuring has emerged, which can be easily accessed anytime and anywhere, surrounding the societies formed by smart/digital systems. These developments have changed both the lifestyles of consumers and the way and models of business of businesses. As a result of the rapid change and transformation experienced, the change in consumer lifestyles, demands and needs has also caused a change in the market conditions in which the businesses are located. The ever-changing, deep and complex market conditions have also changed the structure and nature of competition. In addition, the free market economy and the removal of barriers to international trade led to an increase in trade volume and an intense competitive environment. Experienced changes have revealed different understandings such as production, product, sales, marketing and social marketing in marketing, which has a dynamic structure. In short, it has evolved from the idea of "I sell what I produce" to an understanding of "meaning value for the whole society" and "establishing a sustainable relationship with customers". In this intense competitive environment, businesses have sought to gain competitive advantage with their different and value-creating strategies from their competitors. The human capital, which will adapt to changes very quickly and gain competitive advantage in the dynamic structure of marketing and intense competition environment, in other words, the success of marketing managers and expert personnel can only be achieved with their competencies. The curriculum, which is prepared with an interdisciplinary approach, provides students with comprehensive equipment. As a marketing department, you can analyze consumer requests and needs, have knowledge of marketing mix, marketing communication, marketing strategies, marketing information systems, integrated marketing communication, marketing research, post-modern marketing and international marketing, and manage these processes. We aim to train managers/experts who are competitive, innovative and have foreign language knowledge. 

Marketing, Bachelor’s Degree

Bachelor’s Degree

The placement of the students in the program is done by Assessment, Selection and Placement Centre (OSYM). Foreign students are placed following the verification of the equivalence of their high school degrees as well as other requirements specified in the higher education legislation and the OSTIM Technical University legislation in force and other relevant legislation. OSTIM Technical University shall establish its own selection and placement system for foreign students within the legislation in force when deemed necessary.

Following the enrollment of students, the courses they have taken in prior bachelor’s degree programs may be accepted provided that they are validly and legally documented and the compatibility and adequacy of the subject, scope and contents of the course in terms of the program/course offered at OSTIM Technical University are assessed and approved by the Department Board and Faculty Executive Board.

Students are required to complete 240 ECTS credits, complete all coursework successfully in their education program and have a minimum of 2.00/4.00 cumulative grade point average to graduate.

OSTİM Technical University marketing program covers economics, humanities, sociology, mathematics, statistics, English and research techniques courses within the scope of basic and introductory disciplines. In the program, especially workplace experience training and entrepreneurship take place intensively. The program includes courses in the fields of Management, Production and Branding, Accounting and Finance, within the scope of the basic disciplines of marketing. In addition, the marketing program carried out is that the students want to train themselves according to their interests; It also includes elective courses from the fields of Supply Chain Management, Digital Advertising and Social Media Management, Production Marketing and Competition Management. 

Graduate of the program shall;

1. To understand the formal and informal processes related to a business structure. 

2. Evaluate a business on the basis of all functional units. 

3. Using analytical thinking effectively in the decisions taken for the problem solving process

4. To have a vision of self-development and learning.

5. To carry out all its activities within this framework, equipped with ethics. 

6. To analyze the cases encountered by doing research and studies individually and as a team within the organization.

7. To convey his thoughts and suggestions at the level of knowledge and skills he has acquired in the field of marketing to the interested parties, in writing and orally. 

8. To develop effective and creative marketing mix strategies that will adapt to different market conditions and buyer types in national and international dimensions. 

9. To have the ability to interpret and analyze data, to identify problems and to suggest solutions by using the knowledge gained in the field of marketing. 

10. To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

11. To evaluate the knowledge and skills gained by marketing education with a critical perspective within the framework of practices in business life.

12. To follow the current trends developing within the framework of marketing and to interpret them correctly. 

13. To comply with protocol rules in written and verbal communication.

Our students who graduate from the marketing program with the language of instruction in English can work in various departments of national and international businesses, institutions and organizations such as marketing, sales, promotion, in areas such as market research, digital marketing, digital promotion, brand development, social media marketing and product development. In addition, the graduates of the program can establish their own businesses as well as manage the relevant departments of international businesses. In addition, they can work in many units in their fields in public institutions as well as in the private sector. Graduates of this department have all the rights that graduates of other economic and administrative sciences have. 

Graduates of the program may apply to master’s and PhD programs in social sciences, particularly in marketing

 

Semester Code Course Name T A Lab. C ECTS
1 ENG 101 Academic English I 3 0 0 3 3
1 EHS 101 Occupational Health and Safety 2 0 0 2 2
1 EPR 121 Entrepreneurship I 0 2 0 1 2
1 IUL 151 Introduction to University Life 2 0 0 2 2
1 ECON 101 Introduction to Microeconomics 3 1 0 3 7
1 MATH 103 Mathematics I 3 0 0 3 6
1 MIS 131 Management Information Systems 3 0 0 3 4
1 BUS 101 Introduction to Business 3 0 0 3 4
      19 3 0 20 30

 

Semester Code Course Name T A Lab. C ECTS
2 ENG 102 Academic English II 3 0 0 3 3
2 EPR 122 Entrepreneurship II 0 2 0 1 1
2 IUL 152 Building the Future 1 0 0 1 1
2 WED 124 Workplace Education 0 7 0 3 7
2 ECON 102 Introduction to Macroeconomics 3 1 0 3 7
2 MATH 104 Mathematics II 3 0 0 3 6
2 BUS 201 Management and Organization 3 0 0 3 5
      13 10 0 17 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
3 ATA 101 Prin. of Atatürk and History of Turkish Revolution I 2 0 0 2 2
3 TUR 101 Turkish I 2 0 0 2 2
3 WAP 225 Workplace Application I 0 7 0 3 7
3 ENG 221 English Writing Skills 1 2 0 2 4
3 MAR 201 Marketing Principles I 3 1 0 4 5
3 BUS 202 General Accounting 3 1 0 4 5
3 MAR 202 Marketing Information Systems 3 0 0 3 5
      14 11 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
4 ATA 102 Prin. of Atatürk and History of Turkish Revolution II 2 0 0 2 2
4 TUR 102 Turkish II 2 0 0 2 2
4 WAP 226 Workplace Application II 0 7 0 3 7
4 ENG 222 English for Business Life 1 2 0 2 4
4 MAR 203 Marketing Principles II 3 0 0 3 5
4 BUS 306 Cost Accounting 3 1 0 4 5
4 Mar 204 Customer Relationship Management 2 1 0 3 5
      13 11 0 19 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
5 WAP 325 Workplace Application III 0 7 0 3 7
5 MAR 301 Marketing Research Methods 3 2 0 4 4
5 MAR 302 Consumer Behavior 3 0 0 3 5
5 MAR 303 Strategic Marketing Management  3 1 0 4 6
5 ITF 307 International Business 3 0 0 3 4
5 ELEC 1 Elective Course I 3 0 0 3 4
      15 10 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
6 WEX 326 Workplace Experience I 0 7 0 3 7
6 MAR 304 Retailing Management 3 0 0 3 6
6 MAR305 Neuromarketing 3 0 0 3 4
6 MAR 306 International Marketing 3 1 0 4 5
6 MAR 307 Service Marketing 3 1 0 4 4
6 ELEC 2 Elective Course II 3 0 0 3 4
      15 9 0 20 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
7 WEX 425 Workplace Experience II 0 7 0 3 7
7 MAR 401 E-Trade and Digital Marketing 2 2 0 3 5
7 ITF 403 International Sales and Negotiation 3 0 0 3 5
7 MAR 402 Integrated Marketing Communications 3 0 0 3 5
7 MAR 403 Global Brand Management 3 0 0 3 4
7 ELEC 3 Elective Course III 3 0 0 3 4
      14 9 0 18 30

 

Semester Code Course Name Theory App. Lab. Credit ECTS
8 WEX 426 Workplace Experience III 0 30 0 15 22
8 MAR 400 Graduation Project 0 10 0 5 8
      0 40 0 20 30

 

ELECTIVE COURSES
Semester Code Course Name T U Credit EKTS
5,6 MAR 311 Metaverse Marketing 3 0 3 4
5,6 MAR 312 Industrial Marketing 3 0 3 4
5,6 MAR 313 Tourism Marketing  3 0 3 4
5,6 MAR 314 Insurance Marketing  3 0 3 4
5,6 MAR 315 Direct Marketing 3 0 3 4
5,6 MAR 316 Green Marketing 3 0 3 4
5,6 MAR 317 Sports Marketing 3 0 3 4
 5,6 MAR 318 Cultural Marketing  3
5,6 MAR 319 Search Engine Optimization (SEO) 3 0 3 4
5,6 MAR 320 Facebook Meta Business Suit ve Google Ads  3 0 3 4
7 MAR 411 Relational Marketing 3 0 3 4
7 MAR 412 Blockchain and Cryptocurrency Marketing 3 0 3 4
7 MAR 413 Production Marketing 3 0 3 4
7 MAR 414 Health Marketing 3 0 3 4
7 MAR 415 Agricultural Marketing 3 0 3 4
7 MAR 416 Public Relations and Publicity Policies 3 0 3 4
7 MAR 417 Marketing Legislation 3 0 3 4


T: Theory             A: App.            L: Lab.            C: Credit           ECTS: European Credit Transfer System 

 

Instructors shall assess the success levels of students by employing various assessment methods. According to the Regulation on Associate and Bachelor’s Degree Education, Training and Examination of OSTIM Technical University, DC and DD grades mean conditional pass whereas FD, FF and NA grades mean failure to pass. Passing Grade Coefficients are given below.

Grade

Coefficient

Grade Range
(out of 100)

Status

AA

4

90-100

Pass

BA

3,5

85-89

Pass

BB

3

80-84

Pass

CB

2,5

70-79

Pass

CC

2

60-69

Pass

DC

1,5

50-59

Conditional Pass

DD

1

45-49

Conditional Pass

FD

0,5

35-44

Fail

FF

0

0-34

Fail

NA

0

0

Fail

Students are required to complete all coursework successfully in the program, have a minimum of 2.00/4.00 cumulative grade point average and complete 240 ECTS credits to graduate.

Full time

Program Director
Professor Dr. Elif Akagün Ergin
E-mail: [email protected]

Department Reengineering Coordinator
Research Assistant Şeyda Ok
E-mail: [email protected]

Ders Kodu

Dersin Adı

1

2

3

4

5

6

7

8

9

10

11

12

Toplam

Oran

 WEX426

 İş Yeri Deneyimi III  5  57 91 

MAR 305

 Stratejik Pazarlama Yönetimi  5  4  4 55  87 

 MAR 306

 Uluslararası Pazarlama  3  4  50 79 

 WEX 425

 İş Yeri Deneyimi II  5  4 50   79

 MAR 301

 Pazarlama Araştırma Teknikleri  2  4  4    44 69 

 WEX 326

 İş Yeri Deneyimi I  4  3  44 69 

 MAR 303

Tüketici Davranışları   2  2  5  4  3  4 43   67

 WAP 325

 İş Yeri Uygulaması III  5    4    41 64 

 MAR 304

Nöropazarlama   4    5      5  41 64 

 MAR 308

Hizmet Pazarlaması   3    4    5  41 64 

 MAR 102

 Pazarlama İlkeleri-II  3      4 40  62 

 MAR 204

 Müşteri İlişkileri Yönetimi  2    4  5  4  40  62

 MAR 302

Perakende İşletmeciliği   2    4    5  40 62 

 MAR 104

Pazarlama Bilgi Sistemleri ve Semantik Web Teknolojileri  2      5 5  39 61 

 WAP 226

İş Yeri Uygulaması II  5      3  39 61 

 MAR 403

 Bütünleşik Pazarlama İletişimi  4    4    5 39   61

 MAR 101

 Pazarlama İlkeleri-I  3 4    3    4 38  59 

 WAP 225

İş Yeri Uygulaması I   4      3  3  4  37 57 

 MAR 401

 E-Ticaret ve Dijital Pazarlama  2    4      5 5 37  57 

 MAR 405

Küresel Marka Yönetimi 

 4      5  5 36 56 

 MAR 400

 Mezuniyet Projesi      5      5    5 35   55

 ITF 307

 Uluslararası İşletmecilik  4   4  2  3  4 34  54 

 ITF 403

 Uluslararası Satış ve Müzakere Yöntemleri  3    3      32 49 

 WED 124

 İş Yeri Eğitimi  4          4  29 44 

EPR 221

Girişimcilik ve Sosyal Etki I 2 2 3 5     3 4 3   4 3 29 44

EPR 222

Girişimcilik ve Sosyal Etki II   2       29  44

EPR 321

 Girişimcilik ve Sosyal Etki III       29  44 

EPR 322 

Girişimcilik ve Sosyal Etki IV        29  44 

EPR 421

Girişimcilik ve Sosyal Etki V        29  44 

EPR 122

 Girişimcilik Projesi  2       3 3  28  42

BUS 101

 İşletmeciliğe Giriş  5 5  2      4    26 39 

EPR 121

Girişimciliğin Temelleri  2      3      3  24 36 

ECON 100

Ekonomiye Giriş 3 2 3 2       3 4   3 3 23 34

IUL 151

Üniversite Hayatına Giriş

2   3 4 4 3       4     20 29

IUL 152

Geleceğin İnşası  2             20  29 

ENG 102

Akademik İngilizce II        5      3  4      3 19   27

ENG 222

İş Hayatı İçin İngilizce       5     3 4     3 4 19 27

ENG 101

Akademik İngilizce I       5     4 3     2 4 18 26

BUS 404

Yönetim Muhasebesi  2      4      4      2 18  26

BUS 200

Genel Muhasebe   2          4    2   17 24

ECON 105

Bilgisayar Uygulamalı Araştırma Yöntemleri I  2          4     17  24 
ECON 106 Bilgisayar Uygulamalı Araştırma Yöntemleri II 2 2 3     5     4   2   17 24

LAW 101

Hukuka Giriş 2 2 3     5     4   1   16 22

EHS 101

 İş Sağlığı ve Güvenliği  3      2        5      16 22 

BUS 103

 İşletme Matematiği I      4      5         16  22

BUS 104

İşletme Matematiği II      4      5         16  22 

 TUR 101

Türk Dili I       2      5          4 16  22 

 ATA 101

 Atatürk İlkeleri ve İnkılap Tarihi I        5            5   15  21 

ATA 102

Atatürk İlkeleri ve İnkılap Tarihi II

      5 5           5   15 21

ENG 221

İngilizce Yazma Becerileri

      5     5           10 12

TUR 102

 Türk Dili II      2      5            10 12 

 TLF 101

Yabancılar İçin Türk Dili I       2                9  11

 TLF 102

 Yabancılar İçin Türk Dili II      2                9  11

                 


 

 

 

National Qualifications Framework
Academically Oriented

Program Qualification

 

 

1

2

3

4

5

6

7

8

9

10

11

12

 

     

KNOWLEDGE
(Theoretical, Conceptual)

1

 

  

 

 

 

  

 X

 

 

 

 

 

 

 

 

 

SKILLS
(Cognitive, Practical)

1

 

X

 

  

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

X

 

 

 

 

 

 X

 

 

 

 

 

 

 

COMPETENCIES
(Competence to Work Independently and Take Responsibility)

1

 

 

 

 

 

 

 

 X

 

 

 

 

 

 

 

 

2

 

 

 

 

 

  

X 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Learning Competence)

1

 

 

 

 

 

 

 

 

 

 

 X 

 

 

 

 

 

2

 

 

 

 X

 

 

 

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Communication and Social Competence)

1

 

 

 

 X

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

  

 

 X

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

  

X 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

COMPETENCIES
(Field Specific Competence)

1

X

 

 

 

X 

 

 

 

 

 

 

 

 

 

 

 

2

  

 

 

 

 

 

 

 

 

 

 

X 

 

 

 

 

3

       

 

 

 

       X          

4

 

 

 

 

 

         X    

 

     

5

                   X