| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| GIE 151 | Building the Future | 1. Semester | Compulsory | 2 | 0 | 2 | 2 |
| This course aims to raise awareness among university students about self-discovery, taking responsibility, critical thinking, teamwork, developing skills and competencies, ethical awareness, social responsibility, and environmental sustainability through the transfer of knowledge. In addition, the course aims to provide students with perspectives on Turkish scientists, Turkish art and literature, artificial intelligence, industrial and technological history, Industry 4.0, and transformation in production. Lastly, through the transfer of information on resume preparation, career planning, and how to evaluate future job opportunities, the course aims to instill a consciousness of reading the future, understanding change, and creating a personal future, and to provide a vision for the future from today within the scope of the objectives of the course. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ISG 101 |
Occupational Health and Safety |
1. Semester | Compulsory | 2 | 0 | 2 | 2 |
| This course will provide an overview of occupational health and safety, occupational health and safety culture, the national occupational health and safety system, occupational health and safety approach and legislation, occupational health and safety services that employers must provide, the concept and costs of occupational accidents and occupational diseases, risk factors in occupational health and safety, individual and organizational factors, and records that must be kept in occupational health and safety. In this course, students will gain knowledge about occupational health and safety issues in various types of work. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| BIL 101 | Information and Communication Technologies (ICT) | 1. Semester | Compulsory | 1 | 1 | 2 | 3 |
| This course aims to provide students with knowledge about information and communication technologies, information and communication tools, and their usage areas. Additionally, the course aims to help students acquire basic computer skills, prepare files and documents suitable for their purposes using Office programs, create electronic spreadsheets for logical and mathematical tests, and prepare effective presentations both visually and in terms of content. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| MAT 103 | Maths | 1. Semester | Compulsory | 3 | 0 | 3 | 4 |
|
The aim of this course is to help students build a necessary and sufficient mathematical background, to better understand mathematical concepts, and to apply the learned mathematics in their profession. The topics covered in the course include Basic Concepts, Exponential Numbers, Radical Numbers, Matrices and Determinants, Sets, Factorization, Equations, Absolute Value, Inequalities, Proportions, Functions, Complex Numbers, and Geometry. |
|||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| YAD 103 | English I | 1. Semester | Compulsory | 1 | 2 | 2 | 2 |
| This course aims to introduce students to academic English at a beginner level and develop their reading, writing, listening, and speaking skills. Students will read academic texts, listen to academic lectures, and write and speak on specific academic topics. They will also be introduced to the basics of formal correspondence, particularly email writing. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| TUR 101 | Turkish Language I | 1. Semester | Compulsory | 2 | 0 | 2 | 2 |
| This course aims to provide students with basic skills in understanding and expressing themselves in Turkish, reinforce their ability to use Turkish correctly, beautifully and effectively, contribute to their intellectual accumulation about Turkish and world novels and theater, enable them to grasp writing methods and techniques useful for project writing and presentation preparation, provide necessary knowledge and skills for creating expressions and texts that are required in professional practices such as job applications and interviews, and provide information and skills related to the use of Turkish language in technological environments. The course covers the characteristics of language and Turkish language, writing methods and practical studies, punctuation and spelling rules, and topics such as Turkish novels and theater around the world. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| GRS 101 | Basic Entrepreneurship | 1. Semester | Compulsory | 2 | 0 | 2 | 2 |
| Dersin amacı; girişimcilik ile ilgili temel bilgileri öğrencilere aktarmak ve bu ilkeler çerçevesinde geliştirecekleri proje fikirlerini hayata geçirecek proje grupları oluşturmaktır. Dünyadaki girişimcilikle ilgili mevcut literatür öğrencilere aktarılacak ve bu da girişimciliğin küresel ekonomik sistemdeki yerini ve önemini anlamalarını sağlayacaktır. Öğrencilere iş modeli Geliştirme uygulamaları öğretilerek proje fikirlerinin netleştirilmesi ve bu proje fikrinin girişimcilik için bir değer önerisi olup olmadığının sınanması sağlanacaktır. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 101 | Digital Marketing | 1. Semester | Compulsory | 2 | 1 | 3 | 5 |
| The scope of this course includes introduction to marketing, digital marketing, digital advertising, search engine optimization, website management, social media, word-of-mouth marketing, email and SMS marketing, content marketing, influencer marketing, user-generated content, and related concepts. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 103 | E-Commerce | 1. Semester | Compulsory | 3 | 0 | 3 | 4 |
| The aim of this course is to enable students to comprehend E-Commerce Applications and to provide knowledge and awareness that can be used in professional life. The course covers e-commerce, e-commerce development and application processes, classification of e-commerce business models, digital marketing, mobile marketing, social commerce, characteristics of social commerce and social shopping, and related concepts. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 105 | Visual Communication Design I | 1. Semester | Compulsory | 2 | 2 | 2 | 4 |
| The aim of this course is to teach students the fundamental principles of visual communication design and the design process, as well as the use of Adobe Photoshop and Canva programs and digital media and marketing for industry purposes. The course covers topics such as the use of Adobe Photoshop and Canva programs, graphic design, design process in visual communication, saving and optimization, and more. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ATA 101 | Atatürk's Principles and History of the Turkish Revolution I | 2. Semester | Compulsory | 2 | 0 | 2 | 2 |
| Introduction to the History of Civilization, the main features of ancient Greek and Roman civilization, the collapse of the Western Roman Empire and the beginning of the Middle Ages in Europe, the two faces of the Middle Ages; the beginning of the Turkish-Islamic Renaissance in the East against scholastic darkness in the West, the Age of Enlightenment, the main features of the establishment and rise of the Ottoman Empire, the reasons for the decline of the Ottoman Empire, efforts to save the Ottoman Empire, intellectual movements, World War I, the concept of revolution, factors leading to the Turkish revolution, Mustafa Kemal's arrival in Anatolia and the congresses, the opening of the Grand National Assembly of Turkey, the War of Independence, foreign policy, the Mudanya Armistice, the Lausanne Conference. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| TUR 102 | Turksih Language II | 2. Semester | Compulsory | 2 | 0 | 2 | 2 |
| The main goal is to equip students with basic skills in communication and expression, reinforce their correct and elegant use of Turkish language, contribute to their intellectual accumulation about Turkish poetry, help them grasp the speech methods and techniques that will be useful in presenting projects or making prepared/unprepared speeches, and enable them to acquire the speaking skills necessary for professional practices such as job applications and interviews in daily life. The course will cover the fundamental elements of communication, voice and breath management, effective use of body language in speeches, prepared and unprepared speeches and practical exercises, types of oral presentations, and practical exercises. | |||||||
| Course Code | Course Type | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| YAD 104 | English II | 2. Semester | Compulsory | 1 | 0 | 2 | 2 |
| The aim of this course is to introduce students to Business English by developing their academic reading, listening, writing, and speaking skills. The course teaches students formal/informal language, the job application process, and specific terms related to the workplace. Students will read texts on a variety of academic topics, listen to lectures, and write essays in specific formats. | |||||||
| Course Code | Course Type | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ISE 102 | Workplace Training | 2. Semester | Compulsory | 0 | 2 | 1 | 2 |
| Within the scope of this course, which serves as an introduction to Workplace Application and Workplace Experience courses for students who will be working in businesses, students will learn about the company's organizational structure, analyze and design service and business processes, establish the company's network structure, develop company IT, and learn about business culture, such as writing emails and elevator pitches for effective communication. In addition, concepts of occupational safety and information security specific to the sectors they will be working in, how to perform company analysis, the types of projects, and how to write projects will be explained. Throughout these courses, students will have interactive communication with industry professionals. | |||||||
| Course Code | Course Type | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| GRS 102 | Applied Entrepreneurship | 2. Semester | Compulsory | 1 | 1 | 2 | 2 |
| In the Applied Entrepreneurship course, students will be reminded of the basic principles previously conveyed about entrepreneurship, and project groups will be formed to implement their project ideas developed using the "Design Thinking" method within the framework of these principles. Students will be provided with an understanding of the place and importance of entrepreneurship in the global economic system by conveying existing literature on entrepreneurship worldwide. They will be taught and have the opportunity to experience Business Model Development practices to refine their project ideas and test whether this project idea is a value proposition for entrepreneurship. They will be able to evaluate the project idea within the scope of entrepreneurship and make progress in commercialization and company establishment. At the same time, they will collaborate with students from different programs who have similar project ideas and start an experience of working together as a team. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 102 | Digital Marketing and Social Media Management | 2. Semester | Compulsory | 2 | 1 | 3 | 4 |
| This course aims to equip students with the necessary technical and strategic knowledge to actively use digital advertising channels and social media platforms and develop marketing strategies on these channels. The scope of this course includes an introduction to advertising, digital advertising, performance measurement, reading reports, budget optimization, invoicing of advertising budget, and other related concepts. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 104 | Introduction to New Media | 2. Semester | Compulsory | 3 | 0 | 3 | 4 |
| The aim of this course is to introduce students to the concepts of new media. The definition, characteristics, similarities, and differences between traditional and new media will be discussed. After outlining the general framework of communication sciences (journalism, public relations and promotion, advertising), the digital transformations of traditional areas will be examined. Additionally, students will be informed about the societal, economic, legal, cultural, and political effects of new media and will participate in current discussions. Social media applications will be analyzed in detail within the course and students will be supported to become content creators in these areas. The course will also be supported by presentations from social media experts who operate in the new media sector, enabling students to become familiar with the digital business world. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 108 | Visual Communication Design II | 2. Semester | Compulsory | 2 | 2 | 3 | 4 |
| The aim of this course is to provide students with the knowledge and skills of HTML and CSS programming languages, Adobe Illustrator, and Notepad++ program in the context of web design and their use for the goals of digital media and marketing. The course covers the use of Adobe Illustrator, visual design for the web, HTML, CSS languages, mobile responsive design structure, and other related topics. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 110 | Online Sales Platforms | 2. Semester | Compulsory | 3 | 0 | 3 | 4 |
| The aim of this course is to teach students what online sales platforms are, how they differ from traditional marketing, and the basic steps for using different online sales platform panels. The course covers concepts such as the definition and features of online sales platforms, different online sales platform panels and their functional usage methods, and communication methods with online sales platforms. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ATA 102 | Atatürk's Principles and Revolution History II | 3. Semester | Compulsory | 2 | 0 | 2 | 2 |
|
The declaration of the Republic and political, social, cultural, and economic reforms. Problems that the Treaty of Lausanne failed to solve and their resolution. Movements against the new order. Experiments with multi-party politics and their consequences. Turkish foreign policy during the Atatürk era. The İnönü period and Turkey's transition to multi-party politics during the Second World War years. The Democrat Party era and its aftermath. Atatürkism and the Principles of Atatürk. |
|||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ISE 203 | Workplace Application | 3. Semester | Compulsory | 2 | 6 | 5 | 10 |
| The practical application of theoretical knowledge gained by the student in the appropriate businesses approved by the program, orientation training, obtaining detailed information about business processes, implementing the basic principles of business processes, using professional computer programs, completing tasks assigned using relevant legislation and commercial documents, problem-solving related to program activities, generating ideas, and presenting suggestions. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 201 | Brand Management | 3. Semester | Compulsory | 3 | 0 | 3 | 4 |
| The aim of this course is to equip students with strategic knowledge related to the concepts of personality, identity, value, loyalty, awareness, association, and perception related to the brand, and to teach them these concepts. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 203 | Public Relations and Publicity Policies | 3. Semester | Compulsory | 3 | 0 | 3 | 3 |
| The aim of this course is to teach students the importance of policy-making from the perspective of public relations, the characteristics of a functional public relations policy, and the basic steps of the policy-making process. The scope of this course includes the conceptual and historical foundations of public relations, the basic objectives of public relations activities, policy-making in public relations, public relations and promotion issues in private, public, and non-governmental organizations, and similar concepts. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 207 | Commercial and IT Law | 3. Semester | Compulsory | 3 | 0 | 3 | 3 |
| The aim of this course is to teach students the legal concepts related to information law and e-commerce and equip them with knowledge about these concepts. The scope of this course includes the concepts of information, internet, and law. The content of the course includes the protection of personal data, human rights, crimes in the field of information technology, and measures such as searching, copying, and seizure of computers, computer programs, and logs. The course also covers the regulation of publications made on the internet under the Law No. 5651 and combating crimes committed through these publications, the E-Commerce Law, and intellectual and industrial property rights. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 209 | Business Administration | 3. Semester | Compulsory | 3 | 0 | 3 | 3 |
| The aim of this course is to teach students the basic concepts of business management and equip them with knowledge related to these concepts. In this regard, the content of the course covers the fundamental concepts of business, the characteristics and functions of businesses, and the stages of setting up a business. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ISE 202 | Workplace Experience | 4. Semester | Compulsory | 0 | 25 | 13 | 26 |
| The practical application of the theoretical knowledge gained in the classes in the businesses deemed suitable by the program for 5 days is the aim of this course. In this course, each student will identify problematic areas related to the design, production, installation, and maintenance of various systems encountered during their internship at the company and create a project idea, design, develop and implement this idea into practice with new-generation creative solutions in collaboration with the company. The projects to be carried out in this course will be evaluated as a performance grade. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| GRS 202 | Sectoral Project | 4. Semester | Compulsory | 0 | 2 | 2 | 4 |
| Within the scope of the course, students who observe or experience operations in their field are expected to diagnose a problem based on their own observations and experiences, and create a project idea for its solution, or transform a new application, process or activity that will increase effectiveness and efficiency in their field into a project. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 106 | Digital Copywriting | 2. Semester | Optional | 1 | 1 | 2 | 4 |
| The rapid development and ubiquitous use of information and communication technologies in all aspects of daily life have made it necessary to be proficient in the language of the digital world. Digital content must constantly update itself to attract and maintain interest. Digital texts must capture the attention of internet users within the first few seconds and have a positive impact on their reputation. This course aims to provide a detailed overview of the digital content production process and enable students to create creative, original, and up-to-date digital content for their own digital platforms. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 114 | Web Designing | 2. Semester | Optional | 1 | 2 | 2 | 4 |
| The aim of the Web Design course is to equip students with the skills to edit a pre-designed web theme within the framework of marketing goals, recognize basic HTML and CSS codes, set up a WordPress infrastructure, and edit various content. These skills are essential for today's E-commerce and Marketing professionals and are multidisciplinary skills that support digital marketing activities in the campaign creation process. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 112 | Algı ve İkna Yönetimi | 2. Semester | Optional | 2 | 1 | 2 | 4 |
| The aim of this course is to provide students with methods for effective communication through perception and persuasion techniques, and to help them develop the right strategies and practices in this process. In the scope of this course, fundamental concepts, characteristics, strategies, and examples related to perception and persuasion management are covered. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 211 | Case Studies in Entrepreneurial Marketing | 3. Semster | Optional | 2 | 0 | 2 | 2 |
| The aim of this course is to equip students with the necessary knowledge and skills to develop their entrepreneurial qualities and capabilities and to start their own businesses. Through this course, students are expected to uncover and develop their inherent entrepreneurial traits and gain the necessary tools to enhance them. The course covers fundamental concepts of entrepreneurship, entrepreneurial characteristics and functions, and real-life examples and case studies. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 213 | Search Engine Optimization | 3. Semester | Optional | 2 | 0 | 2 | 2 |
| The aim of this course is to provide students with an understanding of the ranking system and operation process of search engines and to assist them in developing strategies in this regard. The course covers the basic concepts, characteristics, strategies and examples of Search Engine Optimization (SEO). | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 215 | Basic Photography | 3. Semester | Optional | 1 | 2 | 2 | 2 |
| The aim of the Basic Photography course is to provide students with the knowledge of photography, cameras, and photography equipment, and to teach them the skill of taking photographs. Within the scope of this course, basic concepts of photography, types of cameras, camera accessories and lens types, the use of light in photography, composition features in photography, and photography strategies are presented with relevant concepts and examples. | |||||||
| Course Code | Course Title | Half Year | Type of Course | T | U | K | ECTS |
|---|---|---|---|---|---|---|---|
| ETP 205 | Customer Relations Management | 3. Semester | Optional | 3 | 0 | 3 | 3 |
| This course covers the concepts and characteristics of customer relations, customer behavior and satisfaction, organizational culture and change, creating a customer satisfaction-oriented culture, barriers to culture change, customer-oriented change management, acquiring and retaining customers, creating customer value, communicating with customers, communication models, elements and forms, customer service, service quality and system, measuring customer relations, comparison, focus group interviews, advisory panels, critical incident technique, customer relationship surveys, and related topics. | |||||||