Digital Media and Marketing

Curriculum

First Year Course Code Course Name Theory Practice LAB Credit ECTS
First Semester  DMP 101 Digital Marketing and Advertising 2 0 2 3 4
First Semester  DMP 103 Introduction to New Media 3 0 0 3 4
First Semester  DMP 105 Public Relations and Publicity Policies 3 0 0 3 3
First Semester  DMP 107 Visual Communication Design I 2 0 2 3 5
First Semester  ISG 101 Health and Safety at Work 2 0 0 2 2
First Semester  MAT 101 Professional Matematic 2 0 0 2 2
First Semester  MES 121 Entrepreneurship Project I 1 0 2 2 3
First Semester  TUR 101 Turkish Language I 2 0 0 2 2
First Semester  UHG 151 Introduction to University Life 2 0 0 2 2
First Semester  YAD 101 Professional English I 1 0 2 2 3
      20 0 8 24 30

 

First Year Course Code Course Name Theory Practice LAB Credit ECTS
Second Semester  ATA 101 Atatürk's Principles and Revolution History I 2 0 0 2 2
Second Semester  DMP 102 Media Management 3 0 0 3 3
Second Semester  DMP 106 Digital Copywriting 1 0 2 2 3
Second Semester  DMP 108 Visual Communication Design II 2 0 2 3 5
Second Semester  DMP 110 Communication History 2 0 0 2 2
Second Semester  ISD 122 Workplace Experience 0 0 7 3 7
Second Semester  MES 122 Entrepreneurship Project ll 0 0 2 1 2
Second Semester  TUR 102 Turkish Language II 2 0 0 2 2
Second Semester  UHG 152 Building of the Future 1 0 0 1 1
Second Semester  YAD 102 Professional English II 1 0 2 2 3
      14 0 15 21 30

 

Second Year Course Code Course Name Theory Practice LAB Credit ECTS
Third Semester  ATA 102 Atatürk's Principles and Revolution History II 2 0 0 2 2
Third Semester  DMP 201 Brand Management 3 0 0 3 3
Third Semester  DMP 203 E-commerce 2 0 2 3 3
Third Semester  DMP 205 Digital Campaigns and Consumption 2 0 0 2 2
Third Semester  DMP 207 IT law 3 0 0 3 3
Third Semester  DMP 209 Persuasion and Perception in Communication 3 0 0 3 3
Third Semester  DMP 211 New Media Theories 2 0 0 2 2
Third Semester  DMP SEÇ 1 Optional lesson I 2 0 0 2 2
Third Semester  ISU 221 Workplace Application 0 0 7 3 7
Third Semester  YAD 201 Professional English III 1 0 2 2 3
      20 0 11 25 30

 

Second Year Course Code Course Name Theory Practice LAB Credit ECTS
Fifth Semester ISE 200 Workplace Training 0 0 40 20 30
      0 0 40 20 30